During the WWDC keynote today, shares of AAPL retracted lower as investors showed mixed feelings about the announcements. As of this story AAPL is down nearly 3 points, but not as bad as a few years before.
With most of the major highlights to the keynote already in the wild, what else was left to impress? Even as people were filing into Moscone Apple reps were saying that today would be “magical”. Apple needs to keep a tighter lid on their next product released if they want to keep up the excitement for the WWDC keynote.
Were you as disappointed as Wall Street? Add your comments below.