Tomorrow Yahoo will announce a relaunch of Yahoo Profiles and their “all in” integration with Facebook Connect, including on the Yahoo home page. We’ve all known deep integration with Facebook was coming, but until now it wasn’t clear exactly how deeply Yahoo would go.
The answer – pretty deep. Users will be able to log into Facebook right on the Yahoo home page as well as other places throughout Yahoo, like mail. Most interactions on Yahoo will, like leaving comments on stories and status updates in mail and on the home page, will give users the option of posting that content as well to Facebook.
All of this goes hand in glove with the recent privacy updates and move from a friend to a follower model within Yahoo.
The new Yahoo Profiles will be called Yahoo Pulse. More than 15 Yahoo sites are included. Here’s part of the official announcement:
Facebook Integration – Yahoo! has reached an important milestone in its partnership with Facebook. Starting globally today, people who use both Yahoo! and Facebook can link their accounts and view and share updates with friends across both networks. People who connect their accounts can consume their Facebook newsfeed on the Yahoo! homepage and in Yahoo! Mail and other Yahoo! sites and services. Additionally, people who create and share content on Yahoo! sites – including Yahoo! News, Yahoo! Sports, Flickr, and many Yahoo! entertainment sites, such as omg!, Yahoo! TV, and Yahoo! Movies – can easily share their contributions across Facebook. Additional integrations will be ongoing.
A Refresh of Yahoo! Profiles – Launched in October 2008, Yahoo! Profiles has allowed people to manage their identity and activities across Yahoo! from a central location. Today, Yahoo! has refreshed the experience to make its privacy settings easier to use and to give people a central dashboard to manage the external social network accounts and apps that they have linked to Yahoo!, starting with Facebook and with others to come later this year. Yahoo! Profiles has been renamed Yahoo! Pulse to better reflect its broader ability to manage settings, privacy, and account links. The updated experience is available at
The screenshots tell much of the story. Here are a few that Yahoo supplied last week in a briefing:
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...