Burgess was Chairman and CEO of Macromedia from 1996–2005, when Adobe Systems acquired the company for approximately $4 billion. He currently also sits on Adobe’s board.
Burgess joins Ian Giffen, Chairman of The Descartes Systems Group, and a former board member of Macromedia, on Syncapse’s inaugural Board of Directors. Giffen’s appointment was announced earlier this month together with a round of private equity funding to the tune of $3.3 million.
The company offers community building, technology solutions, and digital measurement products. Founded by entrepreneur Michael Scissons in 2007, Syncapse has offices in Toronto, New York, London and Portland.
Previously, Scissons served as the Canadian Director of Facebook media sales within the Interpublic network where he worked with companies to integrate their marketing into Facebook starting in early 2006.
Syncapse provides technologies and strategic services that enable marketers to activate, manage, and measure their brand’s consumer engagement and performance across social media channels. The Syncapse Platform is a comprehensive, web-based software, where brands can create their social media presence, manage the communication, and measure the engagement across multiple markets, stakeholders and channels. The Platform is supported by a complete suite of client services to ensure successful implementation and execution. Syncapse is a member of Facebook’s Preferred Developer Consultant program: http://tlk.tc/91B