ComiXology Brings A Flashy Comics Reader To The Web

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Tuesday, June 1st, 2010

With the advent of the iPad, the digital age of comics may finally be blossoming. The iPad as a reading device works best with visual media such as graphic novels and standard comic books. One of the best early apps on the iPad, for instance, is the Marvel Comics reader, which was developed by ComiXology, which also offers a general comics reader app for both the iPad and the iPhone with 1,700 titles across different publishers.

Now ComiXology is bringing that reading experience to the Web with a browser-based reader in beta. (Existing ComiXology users can sign in, others can sign up for an account). The Web reader lets you zoom into each panel and click arrow buttons to go to the next one. Or you can look at the whole page. It is not as satisfying as swiping with your fingers on an iPad, but it does the job if you are on your computer. If you’ve purchased comics in the iPhone or iPad apps, they are available in your library in the Web reader. There are also some freebie comics you can check out.

Unfortunately, the app is in Flash, which makes it look good, but also slows it down. There is some waiting around for the Flash circles to do their thing. But for heavy graphics apps, Flash is still the default. A competing comics app, Graphic.ly, is also available only in Flash via a nice-looking AIR app. If ComiXology made an HTML5 app, it wouldn’t have to have a separate iPad app, but maybe HTML5 isn’t quite ready for full-on comics just yet.

Another thing ComiXology lacks are any social features beyond ratings. Graphic.ly, in contrast, lets you follow other readers and comment directly on pages and panels. The homepage is a stream of comics-related activities which is supposed to help you discover and read new comics. ComiXology takes more of a the classic loner approach to reading comics and brings it online.

Company: Comixology
Website: comixology.com
Launch Date: March 2007
Funding: $150k

Founded in 2007 with the mission of bringing comics to people everywhere, comiXology — in just five short years — has revolutionized the comic book and graphic novel world. From creating the industry leading platform for digital comics to tools and services for brick and mortar retailers, comiXology has lead the charge in exposing new audiences to the rich history and culture of comic books. With the development of the Comics by comiXology digital comics platform — available across...

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Company: Graphicly
Website: graphicly.com
Launch Date: December 1, 2009
Funding: $6.02M

The Graphicly platform offers automated self-publishing by converting, distributing and promoting image-based digital content across the most popular consumer mobile and eBook marketplaces including the Apple iOS Newsstand and iBookstore, Barnes & Noble NOOK Color, Amazon Kindle store, Facebook and many others, while streamlining the work flow, reducing production costs significantly and providing authors and publishers detailed real-time analytics. As the only platform that optimizes image-based content, Graphicly is uniquely poised to take advantage of the $23 billion publishing...

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