The video above, which we believe will be shown to publishers to promote the new Digg, gives a never before seen look at the new version of Digg, version 4, that the company has been working on for over a year – founder Kevin Rose first spoke about it in April 2009.
The new version of the service is designed to get publishers, currently enamored with the viral spread of content on Twitter and Facebook, to start focusing on Digg again. As Rose says in the interview, only the top headlines on Digg – 100 or so stories a day – actually get much traffic. So publishers, including us, have focused more on promoting sharing on Twitter and Facebook, where it isn’t an all or nothing outcome.
Users will only see links to stories that are popular and that their friends are promoting, says Digg, and there’s no clutter from status updates and other content you see on Twitter and Facebook. It’s a pure place for linked content that people and entities you follow are promoting.
Digg is a user driven social content website. Everything on Digg is user-submitted. After you submit content, other people read your submission and “Digg” what they like best. If your story receives enough Diggs, it’s promoted to the front page for other visitors to see. Kevin Rose came up with the idea for Digg in the fall of 2004. He found programmer Owen Byrne through eLance and paid him $10/hour to develop the idea. In addition, Rose paid $99...