WOW this is exciting news.

I wonder why haven't they shared this information previously? Are they telling the truth when they say it WAS less than 60%? If so why did they hide this info…hmmm http://www.mixthenet.com

That is pretty high compared to other PPC networks, moreover they don't pay their affiliates money for 4 to 5 months at times by reasoning that their threshold is $100, which is very tough for small publishers. Currently Google is the only ad network which fully fills your inventory, so publishers don't have any other option.
http://www.dumblittleblogger.com/

I'm curious, why hasn't this number been known before? Was it never leaked by any of the publishers?

Google Adsence is a gold mine for Google … but not for us – bloggers , i think everyone will agree , am on the edge to remove their ads from my blogs

Well, it's about time they released this info. Thank you Google for sharing this.

I know that many of my readers (usually smaller publishers and new web site owners) are often suspicious of the mystery surrounding Adsense's business terms.

Having a better understanding of how the ad shares work will help encourage many smaller publishers to join the action.

Leena, the question is the rev share breakdown for big publishers (AOLs of the world) vs. small publishers. I suspect 68% for adsense for content is the network average. I know big publishers can negotiate really high rev share indicating that smaller ones are probably getting much lower than 68%. It will be good to get the breakdown but good luck with that :).

Previously it's not anything they shared with publishers. There was always an assumption that larger publishers (the New York Times, Huffington Post, for example) got better splits than Joe Smith creating a small blog though, so it would be interesting to know if these numbers are average amounts, or if there is some kind of scale that determines how much a publisher is paid.

Why the adsense for search payout is so low?, a big opportunity for bing to increase distribution…I am a adsense for search user and i would switch if bing comes out with a product with better payouts

wow! so for those 1 cents I got paid per click, how much is google getting??

@coolTool, how can it be a gold mine for them and not you? At 68% they're giving you more than 2/3 and remember if you're not making money they're not making money off your blog!

Ah yes, the cash-cow of google. I was excited at first, to think that google really reveal the numbers of its gain with adsense. Alas, its a priced secret of google that they won't really reveal.

As for the post, I believe this will change now that Google controls AdMob as well for mobiles.

This is AWESOME. I love Google and its services. I think this is so because they want to share their revenue and their publishers make some good money

I won't agree at all. I've been an AdSense publisher for years, and I make a solid, yet nto livable, income from their ads.

The key is good content, good content, good content. I run a variety of modifications MONTHLY — sometimes removing every ad but one, sometimes moving ad placement, and continually update my sites so that they maximize readability and retention, not advertising income.

Guess what happens? My income goes up, even if my traffic waxes and wanes.

Does anyone know (or be able to guess) why Google release this data at this moment? Is it an offensive move to Facebook?

true? http://www.labnol.org/internet/adsense-revenue-sh...

Very interesting. I didn't realise the publisher share wouldbe as much as 68%. Now I just need to increase my CTR :-)