Babble, a magazine and parenting community site, has raised $3 million in Series B Financing led by Village Ventures with Greycroft Partners and iNovia Capital participating. This brings the startup’s total funding to $6 million. The funding will be used to expand Babble’s team.
Spun off from sex and dating community Nerve Media, Babble takes a more modern view on parenting, aiming to address the breadth of parenting lifestyle in addition to basic health and development content common on parenting sites.The startup, which we previously wrote about here, makes money from ad revenue, which has increased 570% over the past year, and the company is approaching profitability. Advertisers include Disney, Pampers, Huggies, Clorox, Tide, Target, and PBS.
Babble also recently launched a new Facebook app, called “Connected by Kids,” which allows parents to create Facebook profiles for their children, as well as groups for schools, softball teams, and friends. The virtue of the app is that it allows users to share photos and updates with family friends without sharing them publicly.