• Google's Gundotra Goes After Apple: The Video

    Thursday, May 20th, 2010

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    At Thursday’s Google I/O keynote, VP of engineering Vic Gundotra repeatedly ripped into Apple, and he did it right off the bat. The video above, which just came out, shows the first ten minutes of his keynote where he discusses why the world needs Android. But that is not the interesting part.

    The interesting part is where he goes after Apple in a not too subtle way. He extols the virtues of an open platform and contrasts it with a “Draconian future, a future where one man, one company, one device, one carrier would be our only choice.” Then he shows a poster of 1984, with the title, “Not The Future We Want.” The reference is to Apple and the iPhone. Gundotra uses Apple’s own iconic 1984 imagery against it to great effect right at about 3 minutes into the video clip.

    I can’t wait for Gundotra to appear next week at TechCrunch Disrupt, where we can ask him why he thinks Android will prevail, not only phones but also now in TVs.

    Person: Vic Gundotra
    Companies: Google, Microsoft

    Vic Gundotra is senior vice president of Social at Google, responsible for its social products such as +1. Previously he was a Vice President of Engineering responsible for developer evangelism and open source programs. He also manages applications development. Prior to Google, Vic worked 15 years at Microsoft as General Manager of Microsoft’s developer outreach efforts. At Microsoft, he was responsible for a variety of products and operating systems, including Windows 3.0, NT, Windows XP, and...

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    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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