Google Buys Simplify Media To Power Music Syncing For New iTunes Competitor

Next Story

Um, Did Google Just Quietly Launch A Web-Based iTunes Competitor? Yep.

Google just announced that it bought Simplify Media, a startup that offers software that lets you share your iTunes music across platforms, including the web.

The software lets you share your photos and music using programs like iTunes, iPhoto and Windows Media player. According to the startup’s site Simplify Media “connects people directly with their content, without the hassles of synching or uploading all their files. Simplify users can also share their personal media with family and close friends in a private, secure group.”

It appears that that deal may have taken place in March, when the company announced a “new direction” on its blog, discontinuing its software to users and removing its iPhone app from Apple’s App store. Clearly the new direction was over to Google headquarters in Mountain View. Terms of the deal have not been disclosed.

Google VP Vic Gundotra said that Simplify’s technology will be used to offer a desktop app that will give you access to all of your (DRM-free) media on your Android devices remotely, using Google’s new iTunes competitor on the web.

blog comments powered by Disqus