Earlier today, Google announced a new Gmail API that allows developers to create contextual gadgets for Gmail. Google itself uses this API so that when somebody sends you a link to a YouTube video in an email, the video gets embedded right inside the email. Now outside developers can do the same thing to create Gmail gadgets that show the social networking activity or profiles of the person whose email you are reading, or anything else they can imagine. Xobni will be using the new contextual gadgets to finally bring Xobni to Gmail (they’ve already built a quick and dirty Hoover’s gadget for now).
But Xobni is doing something else that could prove even more interesting. It is releasing a developer preview which lets any developer port their Gmail gadgets to Outlook. Xobni, of course, is a popular Outlook plug-in. Using the Gmail API, and contextual gadget created for Gmail can now also exist within Xobni, which exists within Outlook. It’s a backdoor way for Web developers to create gadgets for Outlook by piggybacking on top of the Xobni plug-in.
The gadgets can be triggered off of any contextual information within the email. So, for instance, if there is a link to a Flickr album, the thumbnails can appear at the bottom of the email. Flight times can trigger travel info app, a UPS number can trigger a tracking app.
Xobni (the word inbox spelled backwards) makes your inbox and address book smarter. First launching to the public in 2008, Xobni and its’ Smartr product suite, discover all the people you’ve ever emailed, called or texted, and creates complete and social profiles that are instantly searchable. Profiles include a photo, job title, company details, email history as well as updates from your contacts on LinkedIn, Facebook, and Twitter. Products for Gmail, Android and iPhone are available under...
Gmail, also known as Google Mail, is a free email service provided by Google which has innovative features such as “conversation view” email threads, search-oriented interface, and plenty of free storage (almost 7.7GB). Gmail opened in private beta mode in April 2004 by invitation only. At first, invites were hard to come by and were spotted up for sale on auction sites like eBay. The email service is now open to everyone and is part of Google Apps. ...
Outlook is a desktop-based email client by Microsoft.
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