Apple trademarks their retail stores and iDisk icon

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Tuesday, May 18th, 2010

Watch out, Joe’s Bait and Tackle, you better not have a big, open glass door with light wooden tables along the middle and light wooden shelves lining the walls on which you will display your wares, including, but not limited to laptops and computers. Apple has that entire color scheme and layout on lockdown, so don’t even think about it.

That’s right: Apple trademarked their retail stores. Here’s the skinny:

The correspondent listed for is LISA G. WIDUP of APPLE INC., 1 INFINITE LOOP, MS 3TM, CUPERTINO, CA 95014 . The trademark is filed in the category of Advertising, Business & Retail Services . The description provided to the USPTO for is Retail store services featuring computers, computer software, computer peripherals, mobile phones, consumer electronics and related accessories, and demonstration of products relating thereto.

Retail store services featuring computers, computer software, computer peripherals, mobile phones, consumer electronics and related accessories, and demonstration of products relating thereto

Mark Description: The mark consists of distinctive design and layout of a retail store.

My question is this: if I build my house to look like an Apple store – I’d sleep on the shelves, probably, and make breakfast at the Genius Bar, would I be sued? Is that fair use of a trademark?

Apple also trademarked the new iDisk icon, which is pretty exciting as well.

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