The group buying craze is now officially in overdrive. There are so many group buying sites—Groupon, LivingSocial, BuyWithMe, SocialBuy—that it is hard to know where to go for the best deals. Enter the DailyD, a new site that just launched today which pulls together all the deals for a city in one site and sends out a daily email as well.
The founders of the DailyD are Matt Coffin and Doug Hirsch. Coffin previously founded LowerMyBills, which he sold to Experian for $330 million, and Hirsch started online support-group site DailyStrength, after being a product manager at Yahoo and Facebook (where he launched Facebook Photos). They are funding DailyD in Los Angeles with their own money.
DailyD already covers 53 cities, and it works on an affiliate model. Every time somebody follows a deal link from DailyD to one of the daily deal sites, DailyD gets an affiliate fee. DailyD is basically aggregating all the deals in one place and acting as a marketing channel. In addition to becoming a one-stop shop for social commerce, DailyD will also add on top its own set of personalization and other features.
“The daily deal space advertising is so pervasive that it reminds me of the mortgage ads of 2004 and 2005,” says Coffin. He wants the DailyD to be “positioned as the go-to service for consumers and consequently the #1 source of traffic for the deal sites (outside of facebook). I look at this whole category as ripe for experimentation and that’s what Doug Hirsch and I are going to do—and then we will layer intelligent advertising on top of that to drive a big audience.”
DailyD seeks to fill an organizing role in a highly fragmented market right now. Who ever thought so many people could become so excited over digital coupons? I guess everybody loves a good deal.
FamilyFinds is an online daily promotions site exclusively focused on services and experiences for families, allowing customers to save up to 90% on family-friendly activities, restaurants and services. Currently they offer exclusive deals in Los Angeles and Chicago, with support for more cities on the way. By offering daily deals from hidden gems to popular places, FamilyFinds allows consumers to discover new places to visit, ideas for local family adventures and other value-added content that takes them from deal...
Matt Coffin was the founder of LowerMyBills which was sold to Experian in 2005, and is an LA based investor and entrepreneur. Coffin also served as president of both Experian Interactive Online Customer Acquisition Services and the Experian Interactive Innovation Center. Coffin was an Ernst and Young Entrepreneur of Year award winner in 2007 and was SoCal Entrepreneur of the Year in 2006. Coffin earned a bachelors degree in finance and entrepreneurial studies from Babson College in Massachusetts.
Doug Hirsch has started a number of companies and built Web communities for Yahoo and Facebook. As one of the early employees of Yahoo Inc., he conceived and/or managed product development for all of Yahoo’s community and communication products, including Yahoo! Mail, GeoCities, Yahoo! Groups, Yahooligans, Yahoo! Personals, Yahoo! Chat, Yahoo! Message Boards, Yahoo! Calendar, Yahoo! Local and much more. Between 1996 and 2001, Doug led product development for services which generated more than 75% of Yahoo’s traffic and registrations. During this...
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