When Google launched its Nexus One Android phone, it also launched alongside it an online phone store where the Nexus One and future Android phones would be for sale. It was a slightly disruptive play to de-link the purchase of a phone from an actual carrier. The idea was, you could pick your phone, pick your plan, and mix and match.
Well, it didn’t turn out that way. Carriers don’t like to give up control. In fact, Verizon decided not to sell the Nexus One at all, and instead opt for its own more Incredible Android phone. The phone store turned out to be a flop, and Google just announced that it will be closing up shop online:
While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.
The Nexus One phone will still be available through carrier partners. But Google’s online phone store will become an “online store window” showcasing Android phones available globally—directly from the carriers. Google has enough on its hands going up against Apple. It needs the carriers on its side if it wants to win the bigger battle.
The Nexus One is the Google Phone launched on January 5th, 2010. The phone is sold at google.com/phone and it will be soon available at T-Mobile. The phone runs Android software on a Qualcomm 1 GHz Snapdragon chip, has a super high-resolution OLED touchscreen, is thinner than the iPhone, has no keyboard, and two mics. The mic on the back of the phone helps eliminate background noise, and it also has a “weirdly†large camera for a phone. And if...
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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