LinkedIn Upgrades 'People You May Know' Feature With Search Filters

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, May 12th, 2010

LinkedIn has been making its platform much more social recently, adding a following feature, integrating with Twitter, launching a URL shortener and adding additional sharing features. Today, LinkedIn is making its ‘People You May Know” feature a little more social. Sort of.

LinkedIn has essentially blended filtered search with the People You May Know Now feature. This makes it much easier to filter the list of people you may know by companies and schools. The end result is that it makes it a whole lot more easier to quickly determine who you want to connect with and how they are connected to you.

While the feature is simple, the intention behind it is more significant. LinkedIn is making it easier for you to find connections without actually having to do the hard work. With 65 million members, LinkedIn is steadily growing in terms of users but clearly wants to make the platform more of a social destination. Part of that strategy means providing users with features that make it simpler to connect with friends and colleagues.

Company: LinkedIn
Website: linkedin.com
Launch Date: May 1, 2003
IPO: NYSE:LNKD

With over 100 million users representing over 200 countries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients. Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts. Competitors to LinkedIn include sites such as XING, Doostang and Ecademy. Of note, LinkedIn won...

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