Audience measurement company Quantcast has poached Julio Pekarovic away from Google to become its new chief financial officer. Pekarovic worked at Google for the past seven years, most recently as Vice President, Global Sales Finance Operations.
In addition, Quantcast has appointed Michael Blum as General Counsel; he was previously at Silicon Valley law firm Fenwick & West.
At Google, Pekarovic founded, developed and directed the organization responsible for supporting the operational finance activities of Google’s Global Sales Force and Business Development teams. He worked closely with the Global SVP of Sales and CFO of the Mountain View company.
Blum was a Partner in the Intellectual Property Group at Fenwick & West. According to the press release announcing both appointments, his practice focused on “structuring and negotiating relationships to turn technology and intellectual property into revenue; on developing strategic patent portfolios; and on assessing, valuing and allocating risk”.
Both roles are newly created and report to Quantcast Co-Founder and CEO Konrad Feldman.
Perhaps they’re ramping up recruitment to prep for an IPO?
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. Quantcast is dedicated to making display as relevant and effective as search, and currently delivers outstanding advertising campaigns for the world’s leading’s...