At Yahoo, a picture is worth a thousand searches. After a year of steadily losing market share, Yahoo showed nearly a one-point jump in U.S. search market share, according to comScore’s April search numbers. Yahoo went from 16.9 percent share in March to 17.7 percent in April. How did it all of a sudden regain its search mojo? One word: slideshows.
It turns out people aren’t conducting more searches on Yahoo at all. Yahoo is conducting more searches for them automatically on Yahoo News and Yahoo Finance. On Yahoo News, for instance, the searches are tied to photo slideshows like the one pictured above. Each photo generates related search results which are shown below the photo. On Yahoo News alone, searches went from an estimated 17 million searches to 190 million searches because of this new auto-search feature. Analyst Jordan Rohan of Thomas Weisel Partners calls it a “navigational ploy” and think sit is “unlikely to tie to revenue growth.”
Overall, search query volume growth continued to slow down across the board to 5.6 percent (versus 7.6 percent growth in March). Google saw its share decline from 65.1 percent in March to 64.4 percent, while Microsoft saw a 0.1 percent uptick to 11.8 percent. But there were other changes in measurement affecting these numbers. Backing all of those out, Google gained some share, while Yahoo and Microsoft lost a little bit.
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
Bing is a decision (search) engine from Microsoft officially announced on May 28, 2009. It combines technology from the Farecast and Powerset acquisitions, as well as new algorithms and a more colorful page design, to attempt to understand the context behind the search, which Microsoft claims gives users better results. Bing as a brand is also an attempt to eliminate the confusion caused by Microsoft’s “Windows Live” branding. Bing is now everything “search” related, whereas Windows Live encompasses the remnants...
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