Square's iPhone App Hits The App Store

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Monday, May 10th, 2010

A month after the iPad app launched, Square’s iPhone app is now generally available to users in the App Store. You can download the free app here.

Founded by Jack Dorsey, Square was unveiled last December as an innovative way to let people quickly and easily accept physical credit card payments from their mobile phone. This works by way of a tiny card reader that plugs into the headphone jack on the device. It takes finger signatures on the touchscreen, generates email or SMS receipts, calculates sales tax, and comes with an online accounting dashboard to keep track of sales. (You can watch our video of how the iPhone app works).

Square was originally designed for the iPhone and the company has been testing the app over the past few months with limited users, especially making sure the app is secure when it comes to protecting the financial information of users. We were told last week that the external credit card readers will begin shipping out as soon the app is live in the App Store. Square is sending them out for free to anyone who signs up for an account.

Now that Square is available to everyone, it should be interesting to see how widely the mobile payments app and service is used. We’ve already seen some compelling use cases for Square, which faces competition from VeriFone’s mobile payments offering.

Valued at $40 million even before launch, Square has been off to am impressive start. And startup has a number of notable investors. Twitter co-founder Biz Stone, investor Ron Conway, Google’s Marissa Mayer, Foursquare co-founder Dennis Crowley, Digg creator Kevin Rose, investor Esther Dyson and a host of others have invested in Square. The company also raised funding from Khosla Ventures.

Company: Square
Website: squareup.com
Launch Date: February 2009
Funding: $341M

Square is making commerce easy for everyone. Starting with a free credit card reader for the iPhone, iPad, and Android devices, Square Reader allows anyone to accept credit cards anywhere, anytime, for a low transaction rate of 2.75 percent per swipe, with no hidden fees. Square Register serves as a full point-of-sale system for businesses to accept payments, manage items, and share menu and location information. Square Wallet, available in the US, is the most seamless way to pay,...

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