Just a quick update on yesterday’s post on Booyah:
While we were busy trying to guess the number of jellybeans in Foursquare’s jar, Booyah was quietly, but swiftly, amassing new users. Guess what, it just hit the 2 million mark. As I mentioned previously, the company was on track to gain roughly 500,000 users a month.
MyTown reached the landmark on Monday night, a 100% gain from less than three months ago. 2010 has been a great year for the iPhone app: hitting half a million in January, 1 million in February, and now 2 million in May. For comparison, Foursquare has roughly 1.1 million users, Gowalla is sitting near 250,000.
Booyah is aggressively tweaking the app’s functionality, it released version 3.1 on Tuesday and plans to release the next version later this month. The company also says it’s working on letting users add locations on top of the current database to address one of the major complaints about the service.
Booyah, headquartered in San Francisco, is the market leader in real-world & location –based gaming. The company is founded on the premise that “where you play matters” and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of...