• Live From Web 2.0: Microsoft Unveils Spindex, 'Your Social Personal Index'

    Tuesday, May 4th, 2010

    Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More

    Today at the Web 2.0 Expo in San Francisco, Microsoft’s Lili Cheng took the stage to give a keynote presentation feature some of Microsoft’s latest social projects. Cheng heads up Microsoft’s Future Social Experiences (FUSE) Labs group, which was formed last fall to study the new social experiences that are emerging on the web.

    Cheng first outlined some of the projects that have already come out of the FUSE group, including the integration of Twitter results into Bing. She then talked about Microsoft’s recently-launched Docs.com, which allows for document collaboration with Facebook friends.

    Finally, Cheng showed off Spindex, a new project from FUSE. The app is only available to Web 2.0 attendees for now. The service shows you an aggregated stream of updates from your various social services, including Twitter, Bing and Facebook. Using that data, the service will generate your own personalized trending topics and a personal search engine. Information is presented in multiple columns (at first glance it reminded me a bit of Threadsy).

    Company: Microsoft
    Website: microsoft.com
    Launch Date: April 4, 1974
    IPO: NASDAQ:MSFT

    Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...

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