Media marketing company Simulmedia, has raised $8 million in a Series B round of financing led by Time Warner Investments with existing investors Avalon Ventures and Union Square Ventures also participating in the round. This brings the company’s total funding up to $12 million.
Simulmedia’s data-focused TV marketing system helps television companies improve ratings by lifting the effectiveness of their TV promotions. Launched in 2009, Simulmedia promises 50 to 350% more viewers per program promotion spot with its targeted marketing campaigns. The company was founded by Dave Morgan, who created ad networks Tacoda (which was acquired by AOL in 2007) and Real Media.
The new funding will be used to continue development of the company’s technology platform and set-top-box-data-driven marketing services, which enable broadcast and cable networks to build audiences for their shows more effectively and efficiently by delivering the right on-air promotions to the right viewers at the right time.