Consumer Reports calls out Microsoft for "advocating sexting" in Kin ad

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When a man loves a woman very, very much and he’s not really thinking of repercussions and the state their relationship might be in a few months down the road, he sends her pictures of his netherparts via his cell phone. This act, friends, has come into the mainstream lately with its very own buzzword: sexting.

Sexting can be a pretty bad thing, primarily because it’s purportedly becoming more common amongst the highschool crowd, where relationships move fast and end faster.

Today, Consumer Reports is calling out Microsoft, saying one of their ads for the Kin “comes uncomfortably close to advocating sexting.”

The ad in question is embedded below. It’s totally safe for work, unless your work has something against hipsters and their sleepy-time music. The specific bit they’re talking about comes right after the 30 second mark.

What Consumer Reports has to say in the post on their Electronics Blog:

“The video, on a promotional site for the new phones, includes a downright creepy sequence in which a young man is shown putting a Kin under his shirt and apparently snapping a picture of one of his naked breasts. The breast is then shown on the phone’s screen, just before the guy apparently sends it to someone. Next we see the face of a young woman, seemingly the recipient, with an amused expression on her face.”

So, in other words: Guy lifts his shirt, jams his Kin 2 in there, and then snaps a shot of his man-boob. The crazy editing makes things a bit tough to follow from there on out, but it’s implied that he’s sending his oh-so-original man-boob imagery to the lady-person in the next cut.

Is it a big deal? I don’t personally think so – but I recognize the fact that if the tables were turned and it was the lady-person popping the camera up her shirt (or the man-person taking a snap of his underbits rather than his upperbits) and sending it off to friends, people would — rightly or not — be going Bonkers McCrazyface over it.

I’ll leave my wordy opinions out of the matter for once, and turn the conversation over to you guys. What say you?

[Image via Consumer Reports]

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