Online advertising rep Burst Media has acquired ad network OTP Media (OTP). Terms of the deal were not disclosed.

Founded in 2002, OTP Media is one of the largest online advertising networks in the U.K. and focused on on premium advertising across a number of verticals including parenting, automotive, sport, food and entertainment.

Burst was the 16th largest ad network in the U.K. in February 2010, reaching nearly 12.3 million unique viewers, and OTP will be used to boost Burst’s ranking as a network. Burst just acquired entertainment ad network Giant Realm for $2.1 million, also in an effort to create a appealing ad network.

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• BURST MEDIA

Company: Burst Media

Website: burstmedia.com

Launch Date: 1995

An online media and technology company founded in 1995, Burst Media provides products and services for web publishers that help them attract and meet the needs of advertisers. Burst Network sells the value of specialty-content web publishers to brand-focused advertisers. Burst Direct aggregates and optimizes inventory from a larger field of publishers for large scale direct marketers. Through its technology division, Burst markets its ad management solution, AdConductorâ„¢, to ad-supported business models such as ad networks, portals, and individual...

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