Poking fun at their more gilded competitors, group-buying site Groupon announced its launch of Groupöupon. As far as April Fool’s jokes go, the site is pretty convincing. It’s actually not far off from some of the pitches we see for elitist group buying startups. I was almost fooled, until I saw the umlaut (a bit much), and the fact that for each featured item, Groupöupon’s price is actually higher than the crossed-out original price.
The luxury private sale site features items such as sleeves made from “ostrich neck, baleen, pressed toucan beak, snakeskin (heated), and mane” ($6,500 for just a pair of sleeves, shirt not included), a Sleke watch that “eliminates the most cumbersome element of traditional watches—the face” ($14,500 for a right-hand model, $18,000 for a left-hand one), crowns ($68,000), and a money collage ($250,000).
Before you can join this exclusive buying gröup, you need to place your eye up to a “retinal scanner” on the site so that Groupöupon “can check your identity against our online database of confidential tax records.” Prospective members are also asked to supply documentation showing their net worth, along with any of the following proofs of status:
This one gets an A+.
Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...
Vente-privee.com is an invite-only online retailer, focusing on special deals for members. Vente-privee.com organises exclusive designer brand sales in all product categories: fashion, fashion accessories, homeware, sports products, electronics and wine, among others. They have direct partnerships with more than 850 designer brands across Europe.
Headquartered in New York, Gilt Groupe is a privately held company dedicated to providing its members with access to coveted fashion and luxury lifestyle brands at sample sale prices. Gilt Groupe includes sales for men, women, and home as well as Gilt City (geo-specific), Gilt Taste (food), and Jetsetter (travel). Gilt Groupe hand selects both established and up and coming brands relevant to its membership base. Each Gilt Groupe Shopping Event is designer-specific and held over a one day...