Goomzee, a Missoula, MT-based developer of a mobile marketing solution that helps real estate professionals connect with potential buyers, announced this morning that it has secured a $1.5 million Series A round of funding led by Highway 12 Ventures along with additional, undisclosed investors in the US and Europe.
Goomzee’s text message marketing product, Realty Connect (warning, annoying auto-starting demo video on this page), enables real estate agents across the United States to connect to potential buyers who have shown an active interest in a property on sale.
Here’s how it works: real estate agents place signs or ads about a property for sale that prompt interested buyers to send a text message carrying a unique ID code and receive more information, pricing and optionally some photos of the property in response. The agent and potential buyer can then connect in a variety of ways to discuss the properties for sale.
I suppose it’s a solution that can benefit real estate pros tremendously, but I’m seriously doubting if people are generally inclined to simply send a text message to an agent. The way I see it, there are enough ways for potential buyers to get in touch with sellers if they’re genuinely interested as it is. I also think QR codes or other types of barcodes that can transfer multimedia to mobile phones directly would be far more effective when placed on signs or ads.
Headquartered in the scenic northern Rocky Mountains, Goomzee provides enterprise-grade technology solutions to individuals, small business and enterprise customers worldwide. Our company began in 2003 offering hosted online storefronts to small businesses, helping them sell online with the same capabilities as sites like Amazon.com, Buy.com, etc. Our business evolved and we leveraged our deep expertise in enterprise applications and mobile technology to offer an innovative marketing platform called Realty Connect. Using text messaging technology, we deliver product or service information...