Print publishers are in a tizzy over Apple’s new iPad because they hope to finally be able to charge for their digital editions. But in order to get people to pay for their magazine and newspaper apps, they are going to have to offer something different that readers cannot get at the newsstand or on the open Web. We’ve already seen plenty of prototypes from magazine publishers which include interactive graphics, photo slide shows, and embedded videos.
But what should a magazine cover look like on the iPad? After all, the cover is still the gateway to the magazine. Theoretically, it will still be the first page people see, giving them hints of what’s inside and enticing them to dive into the issue. One way these covers could change is that instead of simply repurposing the static photographs from the print edition, the background image itself could be some sort of video loop. Jesse Rosten, a photographer in California, created the video mockup below of what a cover of Sunset Magazine might look like on the iPad (see video below).
The video shows ocean waves gently lapping a beach as the title of the magazine and other typographical elements appear on the page almost like movie credits. He points out that these kinds of videos will have to be shot in a vertical orientation rather than a horizontal landscape one. This is just a mockup Rosten came up with on his own, but the designers of these new magazine apps should take note. The only way people are going to pay for these apps is if they create new experiences for readers.
The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The 3G is provided by AT&T, but comes unlocked with microsim cards on the GSM network. The 3G does not require a long-term contract. The iPad is a line of tablet...
Time Warner, Inc. operates as a media and entertainment company in the United States and internationally. It operates in four segments: Cable, Filmed Entertainment, Networks, and Publishing. The Cable segment offers video, high-speed data, and voice services over its broadband cable systems to residential and commercial customers, as well as sells advertising time to various national, regional, and local businesses. Its services primarily comprise analog and digital video services; video on demand; high-definition television services; set-top boxes equipped...
Hearst Corporation is a large diversified media company. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet businesses, tv production and distribution, newspaper features distribution, and real estate.
Condé Nast is a large media company that owns many popular magazines and companies. Publications include Wired, The New Yorker, and, formerly, social news site Reddit.
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