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  • Facebook To Release A "Like" Button For the Whole Darn Internet

    Michael Arrington

    J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

    Thursday, March 25th, 2010

    There will be lots of news leaking about Facebook’s product announcements at their upcoming F8 Developer Conference in April. That’s because they’re already starting to test out a lot of the new stuff with third party developers, and once two people know a secret, it isn’t really a secret any more.

    One of the new features we’ve been hearing about is the extension of Facebook Connect and the Facebook API to allow publishers to add a “Like” button to any piece of content on their site.

    Sound trivial? It isn’t. This is likely part of Facebook’s Open Graph API project that will incentivize third party sites to interact deeply with Facebook by sharing content and associated metadata.

    Today you can “share” content with Facebook via a simple button (you can see our implementation at the top of this post). The new Like feature goes way beyond the Share button, we’ve heard.

    Good for publishers? Yes. But it’s also very, very good for Facebook as hundreds of thousands of websites will rush to format their content to exactly Facebook’s preference and send over all their data without a second thought.

    One way to think of this, says a source with knowledge of the product, is this. Google spends billions of dollars indexing the web for their search engine. Facebook will get the web to index itself, exclusively for Facebook.

    Yes, it’s a big idea. Or, as MG put it, the entire Internet will be turned into a tributary system for Facebook. And it all flows from a simple Like gesture, and a few other features we’ll be writing about shortly.

    Company: Facebook
    Website: facebook.com
    Launch Date: February 1, 2004
    IPO: NASDAQ:FB

    Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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