According to AdMob, smartphones accounted for 48 percent of its worldwide traffic last month, up from 35 percent in February 2009. Dominant still is iPhone OS, which has increased its share of smartphone requests on the AdMob network from 33 percent in February 2009 to 50 percent in February 2010. Android, however, is the fastest-growing these days.
Symbian is the big loser: while it accounted for 43% of AdMob’s smartphone requests in February 2009, it only reached a 18% share last month.
AdMob also says Mobile Internet devices experienced the strongest growth compared to feature phones and smartphones, increasing to account for 17 percent of traffic in its network in February 2010. The iPod touch is the top mobile Internet device and is said to be responsible for a vast majority of this traffic; other devices include the Sony PSP and Nintendo DSi.
For your reference: AdMob considers a smartphone to run an identifiable OS, a feature phone to be a mobile phone that does not fit into the smartphone category, and a mobile Internet device to be a handheld device that connects to the mobile Web but is not a phone.
Other highlights from the February 2010 AdMob Mobile Metrics Report (PDF):
- Symbian’s share of smartphone requests fell from 43 percent in February 2009 to 18 percent in February 2010.
- Android increased its share from two percent in February 2009 to 24 percent in February 2010.
- The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.
- The Google Nexus One only generated one percent of total Android traffic in February 2010.
- Samsung, Nokia, Sony Ericsson, Motorola, and LG were the top manufacturers of feature phones.
(Via press release)
AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. They allow advertisers to create and target ads with plenty of detail. Ads can be targeted to locations, carriers, phone platforms and phone manufacturers. Ads can also be targeted to specific sites or you can browse their channel categories including categories like communities, contextual search, entertainment, etc. All ads are run on an auction-based pricing system. AdMob clients include ESPN, CBS, Geico and Starbucks. AdMob was acquired...
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