Kid-friendly Web browser maker KidZui has been on a bit of a roll in recent times, and not just on a product level. The company is lining up high-profile partnerships with corporations like Best Buy, Comcast and DreamWorks and investors have now followed up on those deals with a new, $4 million financing round.
This round, which brings the total investment in KidZui to $14 million, was led by Mission Ventures and joined by prior backers of the company.
Probably the biggest deal KidZui managed to ink was with retail giant Best Buy, who will be including a pre-installed version of the browser with its OEM computers starting next quarter.
Secondly, the company has created an integrated sponsorship for ‘How to Train Your Dragon’ for DreamWorks, essentially integrating the lead character from the movie into the social network experience of KidZui. Kids can take a quiz about the trailers and parents are subsequently alerted via the company’s weekly emails that their kids are interested in seeing the movie. KidZui is also featuring the movie content on its home page, and lets kids personalize their KidZui experience with movie-branded material.