• Apple Starts Accepting iPad Applications; Launch Apps Must Be Submitted By March 27

    Friday, March 19th, 2010

    Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More

    There are only two weeks left until the iPad’s April 3 launch date, and Apple has just started reaching out to developers to say that they’re accepting applications that were developed specifically for the device. We’ve included the Email below. The key takeaway: If you’re looking to have your app available at launch, you need to submit it by March 27, at which point Apple’s team will let you know if your application is ready for the grand opening.

    The first few weeks after the iPad is released will be a huge gold rush opportunity, as users look to try out the device’s large screen for the first time. In short, if you can make it to one of the App Store’s ‘top apps’ lists, you’ll likely do very well for yourself. The only problem is that the vast majority of developers have never had access to an actual iPad — they’re all working off of emulators, save for a handful of extremely lucky developers who literally have their iPads chained to a desk. Developers can tweak their applications all they want on their computer monitors, but until they’ve actually gotten to try it out for themselves, they’ll have a hard time figuring out if their apps feel right.

    I expect most developers will scramble to submit what they have by March 27, and that we’ll then see numerous updates immediately afterward as developers tweak button placement and other interface elements. Some developers may choose to simply wait until they have a device in their hands so that they can try out their apps before submitting, but the App Store’s discoverability issues make this a risky move (of course, given the hundreds or thousands of applications that will launch alongside the iPad, there’s no guarantee that you’ll get noticed on launch day, either).

    Keep in mind that users will also be able to use scaled-up versions of iPhone applications on their iPads. Given the choice, though, there’s little doubt they’ll choose a native iPad app over an iPhone app every time.


    Product: App Store
    Company Apple

    The iTunes App Store allows iPhone users to download apps that take advantage of all the iPhone/iPod touch features. Users can either download the app through iTunes or directly from their cellphones.

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