Twitter’s New “At Anywhere” Platform Allows For Deeper Integration Into Third Party Sites
Jason Kincaid
Mar 15, 2010

During his keynote at SXSW this afternoon (live blog here), Twitter CEO Evan Williams just announced a new “At Anywhere” platform, which allows websites to more deeply integrate the service into their sites. The idea is to offer a more seamless experience to Twitter users navigating third party sites like the Huffington Post and the New York Times, giving them Twitter content without forcing them to jump off the page they’re currently viewing. The details on the new platform are still scant, but this is Twitter’s answer to Facebook Connect, which we reported on back in January.

Among the features:

  • When you browse a site that uses @anywhere, people and brands that have Twitter accounts will be highlighted with a hyperlink. Mousing over that hyperlink will show a small box (a “hovercard”) containing their Twitter information, including their most recent tweet (in effect it means you don’t have to click over to Twitter’s homepage to see their Twitter profile)
  • Publishers will be able to more deeply integrate their own Twitter profiles, making them easier for their readers to ‘follow’ them
  • Sites will be able to implement @anywhere with a few lines of Javascript.
  • The new platform is launching with a number of major sites and services, including the New York Times, Huffington Post, Meebo, Amazon, Yahoo, Bing, and eBay.

It looks like the platform may eventually be hosted at Twitter.com/anywhere, which currently features a placeholder Twitter account that tweeted “Stay Tuned”. Update This may actually be a Twitter account related to the platform — it just tweeted “If you’re a javascript guru and want to help us build @anywhere and work with publishers @jointheflock”.

From the Twitter blog:

We’ve developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com. Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere.

When we’re ready to launch, initial participating sites will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube. Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning. Twitter has proven to be compelling in a variety of ways. With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting.

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  • http://www.facebook.com/profile.php?id=782142703 Joel Gibby

    Where’s the rest of the content? Or is this a REALTIME blog post? I would be impressed if this were on purpose. Someone tell me it is. What are the features?

  • Dr. Bob Obvious

    ts;dr

  • http://joelgibby.net Joel Gibby

    Trying out commenting without FB login. Love you guys.

  • delentaest

    OK, here’s my comment:

  • http://joelgibby.net Joel

    HAHA

    Hoping they are trying something new with this one.

  • http://www.facebook.com/profile.php?id=7922229 Felipe Campos

    It just cut off at Among the Features:
    WTF. Is this a liveblog? lulz

  • http://www.startupnextdoor.com John Washam

    Perfect timing, as this important acedemic paper came out just today: http://bit.ly/cBuvLb

  • http://www.facebook.com/profile.php?id=782142703 Joel Gibby

    Does it work via extension? Twitter clients? Faster @ev, FASTER!

  • http://www.startupnextdoor.com John Washam

    * academic

  • jimjerky

    This doesn’t seem substantive enough to be exciting. It’s also odd because Twitter doesn’t have enough information to even make this interesting on 3rd party site. Fail!

  • http://www.facebook.com/profile.php?id=1838612310 Yoshua Wuyts

    I honestly prefer Oauth over Facebook Connect. Gives a less “locked in” feel.

  • anon

    Sounds like a minor announcement to me. Also, I can only image how millions more daily API calls are going to impact Twitter’s performance. To compare this thing to Facebook Connect is completely incorrect. Facebook Connect provides universal login and access to rich user data. This just provides more noise.

  • http://twitter.com/Fitz Fitz

    So, for example, if this was implemented here on TC then if you hovered over my name with your mouse (on this comment) then a “Twitter information” pop up would display? Is this similar to the “Twitter information” pop up that currently displays on Twitter.com when hovering over a persons name or avatar now?

    Interesting but kind of unimpressive.

  • anon

    I think that’s exactly it. OAuth + an added AJAX layer. Yawn …

  • http://tgenews.com/2010/03/15/twitter-launches-new-anywhere-platform/ Twitter Launches New @Anywhere Platform

    [...] [via TechCrunch] [...]

  • http://twi5.com Nischal Shetty

    Well, I have http://HoverCard.com , anybody wants it :D

  • http://www.facebook.com/profile.php?id=15001625 Robby Grossman

    Not technologically impressive, but very useful for both producers and consumers.

  • Sean

    I don’t see a single thing about this that’s interesting or exciting? Am I just not Web 2.0 enough or something?

  • delentaest

    I don’t think you’ll need oauth for that. It will just be a js snippet, something like kontera ads

  • http://techthinker.com Aarom

    Is @anywhere available for any website that wishes to use it?

    I hope @anywhere will not affect the performance of your website, in terms of load times

  • http://www.facebook.com/profile.php?id=637796953 Dan Rockwell

    So this will be a paid service yes? I see content/amazon peeps paying, will the pay to followness be found in the API love as well? A follow tax for seemsic and tweetie?

  • Monster

    OMG!! I insist that you take my offer of ONE BILLION DOLLARS!!

  • Nosferatu

    If i could thumb up your comment, I would

  • http://librarianchat.com/forum/ librarianchat

    Does everyone just wait to see what the competition does then steal it?

  • http://gadgetcrave.com/twitter-launches-at-anywhere/6117/ Twitter Launches At Anywhere

    [...] include Amazon, Bing, Digg, eBay, The Huffington Post, The NY Times, Yahoo and YouTube. [via TechCrunch and Twitter Blog] tweetmeme_url = 'http://gadgetcrave.com/twitter-launches-at-anywhere/6117/'; [...]

  • http://www.samsungpn58c550.com Max Stark

    Interesting move and the idea is simple: The more integration into other sites, the more you secure your market share. It’s not about Web 2.0, it’s about making yourself indispensable. Google showed us that being an octopus is a real advantage…

  • anon

    Yeah, but you will need OAuth to initially connect – like “Connect with Twitter” which already exists. So, OAuth + an added AJAX layer, with the added AJAX layer being the only new thing announced.

    If I were Google, I would be scared. Their whole business is predicated on online atvertising … oh … wait …

  • Tom

    While this may be true I agree with the OP that the feature itself isn’t exactly “conference announcement” worthy.

    Also, releasing this to a small group of large companies only, contradicts the entire concept and foundation of social media. The reasons for doing it are obvious, but selectively releasing a new feature to a handful of big companies is pretty old hat.

  • http://www.facebook.com/profile.php?id=6703354 Marcus Pratt

    I don’t think so. Fbook connect is free and easy to use. Maybe a freemium model in there…

  • http://tewspaper.com Jared

    It’s a great business idea to expand the company’s reach. Probably a billion impressions against these links within a few weeks given those partners.

    For the smaller publishers, I hacked together something in 2 minutes that might be of interest:

    [script language='javascript']
    document.body.innerHTML = document.body.innerHTML.replace(/@([a-zA-Z0-9]+)/g,”[a href='http://twitter.com/$1']@$1[/a]“);
    [/script]

    You’d just replace the [s with s for the html that you’d put just above the /body tag. Doesn’t degrade performance, tested with FF 3.6 and IE 8. Enjoy

  • Jenna Fallon

    This can’t be good for the Twitter clients who were trying to be businesses.

  • http://www.jameshatch.com/2010/03/15/facebook-and-twitter-are-the-listserv-and-chain-letter-of-the-21st-century/ Facebook and Twitter are the ListServ and Chain Letter of the 21st Century. — James Hatch

    [...] core functionality of the two sites. And I finally got there when I heard about @anywhere. Since TechCrunch posted the message from SXSW, I couldn’t get it out of my head. Twitter has launched an @anywhere campaign to [...]

  • http://twi5.com Nischal Shetty

    haha… well I was lookin at somewhere around 1.00127 billion dollars… so for you.. it’s Not Sold :P

  • http://aemmnewmediastrategies.wordpress.com/2010/03/16/anywhere/ @anywhere « AEMM New Media Strategies Blog
  • dealkatretail

    Jason – Good call on this being Twitter’s answer to “Facebook connect”.

    We are looking forward to more details on this.

  • shen

    well its appearing now.. if you have checked huffingtonpost today, you can see that it has this twitter chatbox, and it helps to make users engage more on a particular topic.

    I just hope twitter will keep on improving though…

  • http://www.liveintent.com/blog/?p=87 @anywhere Launches – LiveIntent Applauds « The LiveIntent Blog

    [...] and point you to their blog post here as well as the live-blogging here and TechCrunch’s writeup here.  While the whole speech was interesting, the part that really excited us was the announcement of [...]

  • http://onlinemarketingmashup.com Zack

    Twitter is one step closer to conquering the world now.

  • http://sxsw.kozlen.com/2010/03/16/twitters-anywhere-third-party-integration-app-announcement/ SXSW Report » Twitter’s ‘@anywhere’ Third-Party-Integration App Announcement

    [...] a good write-up from TechCrunch about the features and third-party partners (so [...]

  • http://jetlib.com/news/2010/03/17/twitter%e2%80%99s-new-anywhere-aims-to-make-the-web-one-big-tweeting-coop/ Twitter’s New @anywhere Aims to Make the Web One Big, Tweeting Coop | JetLib News

    [...] If you thought you spent a lot of time tweeting and reads tweets before, that number could get even higher thanks to “@anywhere,” the site’s new feature announced at Austin’s South by Southwest festival (SXSW) this week. The platform is intended to allow third-party sites to integrate Twitter more deeply and smoothly than they currently can. The idea is to offer a more seamless experience to Twitter users navigating third party sites like the Huffington Post and the New York Times, giving them Twitter content without forcing them to jump off the page they’re currently viewing [TechCrunch]. [...]

  • Ilan Ben Menachem

    Interesting move and the idea is simple

  • http://josefpausch.com/zero/twitter%e2%80%99s-new-anywhere-platform-12 Twitter’s New @Anywhere Platform | Internet Marketing Income

    [...] Here is TechCrunch’s List of features: [...]

  • http://www.niemanlab.org/2010/03/this-week-in-review-loads-of-sxsw-ideas-pews-state-of-the-news-and-a-dire-picture-of-local-tv-news/ This Week in Review: Loads of SXSW ideas, Pew’s state of the news, and a dire picture of local TV news » Nieman Journalism Lab

    [...] program that allows other sites to implement some of Twitter’s features. TechCrunch gave a quick overview of what it could do, CNET’s Caroline McCarthy looked at its targeting of Facebook Connect, [...]

  • http://blogs.hillandknowlton.com/hank/2010/03/19/web-curios-5/ H&K London’s Blog » Blog Archive » Web Curios

    [...] Twitter Announces @anywhere – Ok, so what this is (massively simplified) is Twitter’s next step in terms of integrating itself with other, 3rd party websites. The TechCrunch piece linked to in the title is a decent overview (and this is a shorter one)- what it doesn’t seemingly touch on, though, is the potential implications for the development of a ‘universal’ online identity. Could this be a first step into the creation of a one login / username culture, integrated across all platforms? The BBC’s announcement yesterday of greater integration with both Facebook and Twitter would suggest it could be…Oh, and at the same time Twitter also declared that it wanted to be ‘A Force For Good’. Isn’t that nice? And…er…haven’t we heard that before somewhere? [...]

  • http://www.adam-mcfarland.net/2010/04/05/twitter-the-revenue-problem-solved/ Twitter: the Revenue “Problem” Solved | Adam McFarland

    [...] was disappointed when Twitter announced their @anywhere platform a few weeks back. Not that it’s not a good idea. I think it’s logical to want to [...]

  • http://www.itfederation.org/category/enterprise/we-just-tested-twitter%e2%80%99s-anywhere-platform-screenshots-1298.html We Just Tested Twitter’s @anywhere Platform (Screenshots)

    [...] his keynote at SXSW last month, Twitter CEO Evan Wiliams announced an upcoming new platform called @anywhere, which would allow third party sites to integrate Twitter [...]

  • http://seankean.us/75 Sean Kean | Blog | Twitter COO Dick Costolo Spills The Beans On The @anywhere Platform

    [...] month at SXSW, Twitter CEO Ev Williams announced @anywhere, a new platform that would allow external sites to integrate some key Twitter features [...]

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