
New data released from analytics service Hitwise today names Facebook the largest website in the U.S. with 7.07% of all U.S. visits. Google is second at 7.03%. Yahoo Mail is third with 3.8% and Yahoo is fourth at 3.67% (if you combined both Yahoo properties, and I’m not sure why they don’t, Yahoo would be first). YouTube (a Google property) is fifst with 2.14%.
This is the first time Hitwise has named Facebook the top site in the U.S. Comscore still ranks Google the top site by reach at 81% of the U.S. population. Facebook, at 53%, is still behind Google, Yahoo and Microsoft sites in the U.S., according to the most recent Comscore data from February 2010.







“Google is second” you dont hear that very often -
yea, because orkut, picasa, buzz, gmail, chrome, android, google product, google finance arent all in last place right?
it doesn’t matter if its the most popular or not. as long as it beat yahoo! in terms of worldwide visitors and its alright! :D
Hopefully, FB will finally find a time to fix that so-called “privacy” of theirs..
This report is skewed and full of spin by HitWise’s own data!
Google (with 7.03% of US traffic) owns YouTube (who has 2.14%), so if you add their traffic together you get Google with 9.17%.
Yahoo (3.67%) plus Yahoo Mail (3.8%) means that Yahoo has 7.47%.
Both Google and Yahoo are ahead of Facebook who has 7.07% of US traffic.
Facebook is still third…for now. ;-)
Completely agree with your assessment of it. Why they didn’t group the companies together as one is beyond me.
Although i guess they are grading individual websites, NOT companies that own a bunch of websites.
Saying that Yahoo! is anything but fail is considered out-of-style…
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Really? Youtube is “fifst” ?
So much for spell check huh?
Indeed… it’s akin to fif – http://www.vidilife.com/video_play_28547_I_Plead_the_Fif.htm
Did you really just write “fifst”?
That can’t be right. Everybody knows it’s foursquare
If they included the youtube traffic as part of google then google would be #1 by at least a whole percentage point.
“fifst”.. looks like Techcrunch spellchecker is not working :)
I’m so glad this has been pointed out three times in commentary or I’m honestly not sure I would have even been able to read the post. Thank God for the constantly helpful and insightful TC readers. LOL!
Hitwise played you well. They intentionally broke apart Google and Yahoo properties to show FB as #1, knowing that you will reliably “report” it and give them some buzz
I agree. Splitting up Yahoo, making Facebook #1 means this will get a lot of buzz it otherwise wouldn’t if they had said: Google 1 (with Youtube), Yahoo 2, Facebook 3.
since when are youtube.com and google.com the same site? am I missing something?
Based on your own logic, if you combine Google and Youtube, then Google is first.
What the heck has Facebook done since January to make this move/
For the past 6 years all I have ever known is Google being the #1 site and now all of a sudden Facebook is the number #1 site. I’m curious to see how long this will last and considering that Hitwise is the only site that is stipulating that Facebook is the number 1 , I wonder how accurate could it be. Alexa rankings still holds Google at the top spot.
In other news the Earth orbits the sun.
i am sooo tired of hearing about facebook. i mean, really, what is so innovative about that site? to me, it just seems like a customized message board. what is the big deal? its a total time waster.
They dont combine Yahoo Mail and Yahoo perhaps because it’s less sexy to say “Yahoo is top site” than to say “Facebook is top site”. They didn’t break out gmail traffic from google figures, right?
You can’t combine Google and YouTube because YouTube isn’t really marketed as part of Google.
… but its just a comparison of domain.
Domain: http://www.facebook.com – 7.07%
Domain: http://www.google.com – 7.03%
Now you understand?! ;)
Something important to mention is the time people actually spend on each site, i bet people spend more time in FCBK than they do at the GOOG blank page (same could be said of TouTube). also the social networking is getting bigger and i don’t know how much can GOOG grow from this point.
I would like to know if facebook offer info that show where people spend their time in the site
There is nothing wrong with the comparison they drew. It’s a pure comparison of traffic to domains, not combined business properties. facebook.com gets more traffic in the US than google.com. You can’t look at that data and make a call on which business receives more traffic, because it’s only two domains in isolation.
I should clarify, that data only represents traffic originating from the US region. It doesn’t take into account international traffic hitting those domains.
Seems strange to me to ding this comparison by bringing up YouTube.
How about all other domains that use FB Connect…and then you have to talk about Google syndication, OpenID and so on. Apples to apples is impossible if you look at it that way.
Is it material that Facebook.com got more traffic than Google.com last month? Absolutely. Put the 12 month trends side by side. Bottom line the number 1 site for last 12 months basically flatlined while Facebook.com doubled and took the lead. Huge deal.
Sounds about right…
I had set up many of my clients on Gorg apps. I’ve moved most of them off. So they don’t visit the Gorg anymore: they’re Binging these days.
Twitter had its day… I think it’s topped out and may become a yawner, also. Not much conversation there anymore, just self-important posting. Meh.
hm … and what about bing ? ;(
That’s why Apple should buy Facebook while it still can.
what r u talkn about ?
Youtube is not google..
they r using different domains..
If you really want to see the traffic to an URL, you have to see the traffic coming to the site with that URL.
Comparing the URL traffic and taking the company names as one or two or three is a little misplaced semantic logic. :-)
NO FREAKIN WAY…
LIKE THE ARTICLE
i kn0w that google is the most visted and popular website in the world
Domain:www.facebook.com – 7.07%
Domain:www.google.com – 7.03% interesting :)
For the past 6 years all I have ever known is Google being the #1 site and now all of a sudden Facebook is the number #1 site. I'm curious to see how long this will last and considering that Hitwise is the only site that is stipulating that Facebook is the number 1 , I wonder how accurate could it be. Alexa rankings still holds Google at the top spot.
ya absolutely right. its a jumbo popular site. stumble up on is also very popular in USA but now a time of face book.
How about Stacy's Music Row Report?
Thank for info. I just see it from hitwise a second before very surprise about the facebook website
but I have to know Why is facebook , Why US people visite facebook, for what ?,any one have the reason ?
they are bored. i am using facebook for market.
thanks for sharing