The music video below is pure viral marketing, but we’ll bite ’cause it’s got a catchy tune. ”Entrepreneur State of Mind” is a remake of Jay-Z and Alicia Keys’ “Empire State of Mind”, but with references to Facebook, YouTube, and (ahem) TechCrunch. Instead of singing “Now, you’re in New York,” the chorus goes “Now you’re the New Dork.” But they mean that in a good way.
Tech startups really need their own anthem. Until then, we’ve got remakes and parodies.
The video was made by Pantless Knights, the same people behind the Apple Fanboy rap. It was sponsored by Grasshopper, a virtual phone startup in Needham, Massachusetts. The company got their link, though. The bait worked.