• Now You're The New Dork (Video)

    Monday, March 8th, 2010

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    The music video below is pure viral marketing, but we’ll bite ’cause it’s got a catchy tune.  ”Entrepreneur State of Mind” is a remake of Jay-Z and Alicia Keys’ “Empire State of Mind”, but with references to Facebook, YouTube, and (ahem) TechCrunch. Instead of singing “Now, you’re in New York,” the chorus goes “Now you’re the New Dork.”  But they mean that in a good way.

    Tech startups really need their own anthem.  Until then, we’ve got remakes and parodies.

    The video was made by Pantless Knights, the same people behind the Apple Fanboy rap.  It was sponsored by Grasshopper, a virtual phone startup in Needham, Massachusetts.  The company got their link, though.  The bait worked.

    Enjoy:

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