Now You're The New Dork (Video)

Monday, March 8th, 2010

Erick Schonfeld is the Editor in Chief of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular... → Learn More

The music video below is pure viral marketing, but we’ll bite ’cause it’s got a catchy tune.  ”Entrepreneur State of Mind” is a remake of Jay-Z and Alicia Keys’ “Empire State of Mind”, but with references to Facebook, YouTube, and (ahem) TechCrunch. Instead of singing “Now, you’re in New York,” the chorus goes “Now you’re the New Dork.”  But they mean that in a good way.

Tech startups really need their own anthem.  Until then, we’ve got remakes and parodies.

The video was made by Pantless Knights, the same people behind the Apple Fanboy rap.  It was sponsored by Grasshopper, a virtual phone startup in Needham, Massachusetts.  The company got their link, though.  The bait worked.

Enjoy:

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