PlaySpan Partners With Gaming Community Nonoba To Power Micropayments

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Friday, March 5th, 2010


Micropayments startup PlaySpan has another partnership to add to the list. The startup has signed deals with hi5, THQ and Nickelodeon, and most recently Adobe. Today, PlaySpan is partnering with Nonoba, which offers a Ning-like platform for game development.

Nonoba’s GameRise allows anyone to develop and manage customized gaming sites within a community. PlaySpan powers micro-payments across over 1,000 video games and virtual worlds and has virtual goods storefronts on Facebook, MySpace, within games and on its standalone site. With the new partnership, PlaySpan will offer Nonoba’s 4,000 Flash games to marketplace customers. PlaySpan’s microtransactions will also be offered to Nonoba’s developers to allow Flash game developers to monetize their games.

With all of the partnerships PlaySpan is racking up, the startup is fast securing its place as a player in the micrpayments space. In December, PlaySpan revealed some telling numbers about the strength of the virtual goods space, reporting that over $30 million was spent on virtual gifts over the holiday season. Last year, PlaySpan acquired micro-transaction app developer Spare Change, which powered micropayments across 700 social networking apps on Facebook, MySpace, and Bebo.

Company: PlaySpan
Website: playspan.com
Launch Date: May 1, 2006
Funding: $46.3M

PlaySpanâ„¢ is the global leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan’s patent-pending in-game digital goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users. PlaySpan also provides global payment solutions through its UltimatePay product which enables users to make safe, convenient, and friendly in-app purchases using over 85 global payment methods in 180 countries. UltimatePay includes PlaySpan’s...

→ Learn more
Company: Nonoba
Website: nonoba.com
Launch Date: 2008

Nonoba is a game-playing community on the Internet where people chat, relax, socialize, and have fun playing more than 4,000 innovative single and multiplayer games. The Nonoba gaming community is connected to Nonoba’s community of Flash game developers – enthusiasts to professionals – who want kick-ass development tools, access to the first free and open hosted multiplayer and payment APIs that work anywhere on the Web, analytics, a forum to talk with other developers, and a highly trafficked place...

→ Learn more

blog comments powered by Disqus