Research reports forecasting future market sizes should always be taken with a grain of salt, but it occasionally helps to see the estimates of research organizations in order to gain some perspective on the current and upcoming trends for those markets.
With that in mind, let’s take a look at what research2guidance has to say about the worldwide smartphone application market, which it estimates will grow from $1.94 billion in 2009 to $15.65 billion by 2013.
The big surge in applications will be driven by a fast-growing number of smartphone users, which the research company estimates will increase from about 100 million last year to nearly 1 billion by 2013.
There’s a ton of opportunity for corporations to tap into this vast audience with mobile apps, research2guidance adds, because according to its research only 10% of Fortune 2000 companies are targeting their customers with a smartphone application to date.
Still according to the agency’s findings, the vast majority of them have published applications to give access to their core products or for promotional purposes (91%). Only a minor share (9%) use applications as a stand-alone product.
If you’re interested in the full report, you can purchase it here.
Does your company offer mobile applications for smartphones? On what platform?
The iTunes App Store allows iPhone users to download apps that take advantage of all the iPhone/iPod touch features. Users can either download the app through iTunes or directly from their cellphones.
Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...