OMG! Twitter is so popular. One day it will be most popular site. You will see.

Toyota has been aware of the RUNAWAY TOYOTA ACCELERATION issues with their ELECTRONIC THROTTLE CONTROL vehicles since 2002, which is now 8 years ago. Yet, they entirely failed to act on this issue until late 2009 and then they blamed accessory floor mats and then they blamed electronic accelerator pedals, and they are continuing to deny that the problem is actually computer software and the ELECTRONIC THROTTLE CONTROLS. It is way past time for NHTSA to demand a recall for all of the electronic throttle controls and computer software in every single Toyota vehicle sold in the US with these devices since 2002. Not only has Toyota not made any sort of even remotely timely responses, but they continue to DENY & LIE about the actual problems causing the RUNAWAY TOYOTA ACCELERATION.

I’ll tell you who’s been doing a fantastic job on Twitter over here in Europe, and that’s Toyota GB’s head of PR, Scott Brownlee.

He’s been on Twitter all the time and has been keeping people informed very effectively. You can find him @toyota_pr

You know, Ford’s been using Twitter (and Facebook and some other services too) to great effect for over a year now.

Not to knock Toyota doing this – I think it’s fantastic – but to say “it’s definitely interesting to see such a high-profile company taking to Twitter to try to reform its image by engaging directly in a dialogue with consumers,” that’s exactly what Ford did when they decided to turn down government bailout money and fix themselves. You can try to get support from @Fordcustservice, get general auto show news and whatnot from @Ford, and discuss specific vehicles like the upcoming @FordFiesta.

I’m a former Ford employee so I’m *completely* biased, but that doesn’t mean I don’t have a point.

I am sorry but it feels like another corporation lying to me.. saw an ad yesterday where toyota called their cars safe.. man that made the blood boil. don’t tell me your cars are safe..

… as per reports of about three months ago, not in the US mainstream media, Toyota vehicles sold in Japan do not have any acceleration problems.

As far as I know, this problem occurs *only* in vehicles shipped to the US. Go figure… Could it be related to the Chinese lead-painted toys sold [still] in the US?

True, Toyota is getting a lot of bad press. But check out all the positive tweets they’re getting according to this site: http://raverants.com/for/Toyota — surprised me that the tweets are 78% positive.

I agree. Toyota is spending billions in advertising in the US saying that their vehicles are safe – unless they ran away and kill Americans.
They will pay a steep price for their deceptive practices, together with a significant market loss.

Toyota employees all over the world have been instructed to post positive comments on all the social networks’ sites – they would be punished if they don’t do so…

Instead of wasting money and time on bullshit Twitter marketing campaigns, they should probably improve their core business and production practices. Don’t ya think?

Because CAPS LOCKS is so much more powerful than citing sources.

Yeah, I can’t believe they are having their engineering team spend time on twitter when they have these problems. I heard the guy whose in charge of the gas pedal engineering is actually running this whole twitter thing for them, b/c the marketing team was too busy focusing on core business and production practices.

[citation needed]

My point was that they should move resources from marketing to grow core business and production. The only thing that is going to get them out of the hole they are in is by building solid products, not by putting ribbons on boxes filled with shit.

BTW, how’s that Corolla working out for you?

Our division boss at Toyota was very clear: you do what I tell you to do, or else… tweet repeatedly with good comments about us and our cars.
I left Toyota in early January 2010, for a job with a better pay and benefits. The twitter thing was more than enough for me: we received thousands of complaints regarding sudden acceleration, faulty brakes, starter motors and more. We actually recommended drivers to take their vehicles to the dealers for repairs and, of course, the problems would be fixed… and charged for citing poor maintenance.
This is not unusual. It happens will all vehicles, foreigh and domestic.

Given that “GM” is now essentially a wholly owned subsidiary of D.C., what a big surprise that Toyota is in the crosshairs of bureaucrats unhappy with the fact that Americans buy Toyotas that work rather than shit that doesn’t (i.e., GM vehicle.)

This whole campaign is an obvious, orchestrated propaganda smear of Toyota. Period. The only reason any of it has the slightest real world traction is because (purported) major problems are so rare with their vehicles. It wouldn’t be a story if it was about Ford or GM. It wouldn’t be news. It would be daily par for the course.

Of course you are entitled to you [totally misinformed] opinion. Read my previous post and please, “Phil” stop defending the indefensible. By the way, are you Japanese?

[...] [原文へ] [...]

Okay Twitter is the most popular word, but that even said. I think it will take more than that for toyota to earn the trust of the people.

As long as that ‘horrible video’ keeps on airing the social-media stream, it’ll be hard for toyota to get back on its track

I was in a local grocery store here in Tulsa (called Homeland) and heard CRASH! near the front of the store. Guess what!? Toyota smashed into the front of the store. Not sure if it was an “affected” car or a careless elderly driver. Both were definitely involved.

It’s a tough road ahead to be sure.

[...] Toyota Turns To Twitter To Repair Its Image Toyota has been dealing with negative backlash from the massive safety recalls of its vehicles; and is even suffering in terms of sales. So what does the company do to repair its image? Turn to Twitter, of course! The Japanese auto giant has launched a branded channel on TweetMeme , in partnership with Federated Media, which aggregates and organize Twitter conversations regarding Toyota. Called … Read more on TechCrunch [...]

I would have to agree that the focus should be to fix and put forth the effort to prevent those kind of recalls from happening in adverse to spending time on twitter and trying to connect with the customer fan base after the “horses were already out of the barn”. The sad thing is how many people have been hurt and sadly have lost maybe even some family members because of the poor production of the cars.

[...] Toyota Turns To Twitter To Repair Its Image [...]

[...] Check out a writeup on this from TechCrunch. [...]

smart technology based communication on Toyota’s part. I am sure its competitors are thinking something similar.

Well, glad Toyota is doing something to try and mitigate this abject PR disaster. But, if Toyota is selectively using only twitter feeds with mostly positive stories, then they’re not being true to the spirit of Twitter. I thought that the cornerstone of all social media is to not only engage with people but to engage in an HONEST and genuine fashion. Spin is spin whether it’s being done via social media or via a press release.

If I were in the stratosphere at Toyota’s PR dept., I would still emphasize mea culpas and truly come clean with all and continue to stress the fixes, customer service, etc.

[...] – techcrunch.com by Leena [...]

[...] Toyota – a acompanhar Março 3, 2010 — FlaviaPM (Fefa-PT) Acabei de ver aqui que a Toyota definiu e colocou em prática a estratégia de gestão de crise que inclui uma acção [...]

[...] TechCrunch points out, the Twitter sentiment application Tweetfeel suggests that the Twitter universe trends more [...]

[...] and heard in this attempt to make things better again with the top selling automaker in the world. TechCrunch reports The Japanese auto giant has launched a branded channel on TweetMeme, in partnership with Federated [...]

It seems to me Toyota is just using technology to put lipstick on its pig rather than the usual methods.

[...] Toyota Turns To Twitter To Repair Its Image [...]

Toyota has been viewed as second-to-none in terms of quality assurance systems. In fact, Operations managers benchmark their quality systems against Toyota’s.

Going to Twitter indicates that Toyota is truly in a crisis mode. To regain consumer trust, Toyota must deal with the root causes of their problem.

The use of Twitter only deals with the symptoms, namely, anxious customers and stakeholders.

[...] build awareness and reach out to customers.  Twitter is even aiding corporate public relations, as Toyota has recently [...]

I have noticed that Toyota’s quality has been slipping over the years. Gone are the days where you could assume that your Toyota is going to give you problem free driving for 20 years.

They’d rather improve the quality of the product first…

Showing what people says about the brand won’t repair the company’s image, only corrective actions will

[...] Toyota Turns To Twitter To Repair Its Image [...]

[...] Toyota Turns To Twitter To Repair Its Image – But in a roundabout way, by aggregating conversations about Toyota via a channel on [...]

[...] Toyota Turns To Twitter To Repair Its Image, March 2, 2010, TechCrunch “You may notice after taking a look at all of the top stories that are being aggregated on the site, that most of the news is positive. That doesn’t seem to match the general tone of the media writing about Toyota, which has been quick to criticize the car company for its manufacturing mistakes. If you take a look at Twitter sentiment app Tweetfeel, the sentiment of Tweets mentioning Toyota lean more negative. Tweetmeme channels can be set up to pick up only certain news sources. It looks like Toyota picked the friendlier ones.” [...]

바로알자 신천지 진실을 알린다…

약 2년전 문화방송 MBC가 방송한 PD수첩이 <수상한 비밀 신천지> 라는 제목으로 방영한 내용을 보면 [예수교 신천지 증거장막성전(신천지)]이 마치 ,가정파탄의주역, 청소년 가출및 비행조……

Its about time that brands will take in consideration the twitter tool to improve their services
http://www.twitter.com/kooterit

[...] Source: Tech Crunch [...]

[...] Toyota más twitteados. En otras palabras, facilita el acceso via web de las notícias, mensajes, tweets, posts, opiniones que más interesan a los usuarios. Cuantos más retweets (más citas de un mismo [...]

[...] weeks, and their effort to repair their brand in the United States.  What started as a rush to Twitter has turned to traditional media efforts, and I’m not sure if I like Toyota’s [...]

[...] have concentrated on responding through official corporate accounts: Toyota and what was viewed as mainly positive information of its Prius recall, furniture store Habitat’s apology for spamming and PR firm Ketchum for insulting its [...]

[...] Media to host a branded channel called “Toyota Conversations” on TweetMeme. As TechCrunch noted, the feed looks mostly positive signaling that they might be pulling in the more “friendlier [...]

I would like to correct the statement that"All toyota's are shipped over here" Some toyotas are made in the USA.

ee ne oldu bizim mesaj :S

Hello Toyota. Good société i lik this produits

Facebook is threatened by the popularity of Twitter.
I like the products from Toyota.