The Filter inks a deal with DailyMotion for its discovery engine

The Filter, which pitches itself literally as a personalized discovery engine for digital entertainment, has signed a deal with Dailymotion, one of the world’s largest video sites.

Specifically it will deliver recommendation services to Dailymotion’s 66 million monthly users (according to comScore). Dailymotion’s goal in this is to up the level of video consumption, user engagement and dwell time.

The deal is most significant mainly for The Filter, since its main business model is a white label personalisation engine for mass audiences. It needs content partnerships like this to prove its technology scales into the billion-request level.

The small British firm, backed by music pioneer and digital visionary Peter Gabriel, has technology which – it says – serves almost 1 billion API recommendation requests every month and is now giving music and video recommendations to 85 million people every month.

The numbers at least sound good. Over a 9-month trial The Filter’s technology captured over 5 billion video views and delivered over 1 billion recommendations to Dailymotion users.

Other Filter clients include Sony Music Entertainment, thePlatform, We7 and a collaboration with Nokia, among others.