The Filter, which pitches itself literally as a personalized discovery engine for digital entertainment, has signed a deal with Dailymotion, one of the world’s largest video sites. The deal is most significant mainly for The Filter, since its main business model is as a white label personalisation engine for mass audiences.

Specifically it will deliver recommendation services to Dailymotion’s 66 million monthly users (according to comScore). Dailymotion’s goal in this is to up the level of video consumption, user engagement and dwell time. The Filter needs content partnerships like this to prove its technology scales into the billion-request level.