AdMob, the mobile advertising network currently being acquired by Google, this morning featured the latest results of its monthly analysis of consumer usage and attitudes across the Android, iPhone and webOS application platforms in its January 2010 AdMob Mobile Metrics Report.
Among the most interesting things the survey found is the conclusion that 91 percent of iPhone users would recommend their device, compared to 84 percent of Android users and only 69 percent of webOS users.
That 22% difference has got to hurt for Palm.
Other than that, not much noteworthy in this month’s survey results, which states that consumers who use iPhone and Android devices showed “remarkably similar” activity levels, downloading approximately the same total number of applications and spending approximately the same amount of time using them. What I would deem logical and not remarkable at all.
AdMob further says iPhone users continue to download more paid applications, with 50 percent of users purchasing at least one paid application a month compared to 21 percent of Android users. The survey also included consumers on webOS devices and found that they downloaded fewer paid and free applications, although they remain active.
AdMob says it stores and analyzes handset and operator data from every ad request in a network of more than 15,000 mobile Web sites and iPhone, Android, and webOS applications. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales.
Additionally, AdMob claims that the number of ad requests to their network went up 32 percent between December and January, to a total of 15.2 billion ads.
(Image via TiPb)
AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. They allow advertisers to create and target ads with plenty of detail. Ads can be targeted to locations, carriers, phone platforms and phone manufacturers. Ads can also be targeted to specific sites or you can browse their channel categories including categories like communities, contextual search, entertainment, etc. All ads are run on an auction-based pricing system. AdMob clients include ESPN, CBS, Geico and Starbucks. AdMob was acquired...
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Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...