AdMob, the mobile advertising network currently being acquired by Google, this morning featured the latest results of its monthly analysis of consumer usage and attitudes across the Android, iPhone and webOS application platforms in its January 2010 AdMob Mobile Metrics Report.
Among the most interesting things the survey found is the conclusion that 91 percent of iPhone users would recommend their device, compared to 84 percent of Android users and only 69 percent of webOS users.
That 22% difference has got to hurt for Palm.
Other than that, not much noteworthy in this month’s survey results, which states that consumers who use iPhone and Android devices showed “remarkably similar” activity levels, downloading approximately the same total number of applications and spending approximately the same amount of time using them. What I would deem logical and not remarkable at all.
AdMob further says iPhone users continue to download more paid applications, with 50 percent of users purchasing at least one paid application a month compared to 21 percent of Android users. The survey also included consumers on webOS devices and found that they downloaded fewer paid and free applications, although they remain active.
AdMob says it stores and analyzes handset and operator data from every ad request in a network of more than 15,000 mobile Web sites and iPhone, Android, and webOS applications. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales.
Additionally, AdMob claims that the number of ad requests to their network went up 32 percent between December and January, to a total of 15.2 billion ads.
(Image via TiPb)