• battlefield-13a_01battlefield-13a_02

  • AllRecipes Launches New iPhone App; Planning Cooking App For iPad

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Thursday, February 25th, 2010


    Cooking and recipe community Allrecipes is launching a new iPhone app for pro users today, called Dinner Spinner Pro. The app, which costs $2.99 in the App Store, allows users to access the complete Allrecipes.com recipe library, add recipes directly to personal Recipes Boxes, create interactive shopping lists, and more.

    Allrecipes launched a free iPhone app last year which has seen 2.8 million downloads. Based on the popularity of this app and requests by users to be able to save recipes, Allrecipes decided to launch a paid version with additional features. Cooks on the go can locate recipes, save recipes to personal Recipe Boxes, rate recipes, share recipes and upload mobile images to Allrecipes. The app also includes a shopping list feature which aggregates ingredients across recipes and allows users to virtually check off items while shopping.

    Interestingly, the iPad may breathe new life into cooking and recipe apps. While reading recipes on the iPhone and other mobile devices while cooking can be tough; the iPad’s large screen almost simulates a digital cook book. And we all know that the iPad will be used as an e-book, allowing users to download and access cookbooks directly from their device.

    AllRecipes’ president, Lisa Sharples, agrees that the iPad will be a “killer” device in the kitchen. Accroding to survey’s conducted by AllRecipes, one out of five people bring their laptops into the kitchen to access recipes. But the kitchen is a dangerous place for a laptops, with significant threats of spills onto keyboards. But the iPad could come with protective screens and stands, making it safe to use in the chaos of the kitchen.

    Company: AllRecipes
    Website: allrecipes.com
    Launch Date: 1997

    Allrecipes.com is food-focused social media website where millions of home cooks find and share food experiences through user-shared recipes, reviews, photos, profiles, and blog posts. Founded in 1997, Allrecipes has grown organically through viral word-of-mouth to become the world’s #1 food site and a top 10 social site; Allrecipes.com receives more than 450 million visits annually from home cooks. First launched in 1997, the Seattle‐based site is an indispensable resource for cooks of all skill levels seeking everyday and...

    → Learn more

    blog comments powered by Disqus