• Printed coupons are from New Jersey, online coupons are from New York

    Tuesday, February 23rd, 2010


    RetailMeNot.com, “a top consumer destination for coupons, discounts and promotional codes for merchandise, groceries, travel and services”, shared some interesting statistics about consumer coupon use for the first month of 2010. New Jersey loves printing off coupons for use in brick-and-mortar stores, while New York prefers online coupon codes. Almost 15 million people visited RetailMeNot.com in January and saved over eight million dollars with online and printed coupons.

    Free shipping from Kohl’s was the most popular online coupon in January, while a 20% off coupon for The Gap was the most printed coupon. The whole report is available online.

    Top 10 most searched stores in online coupons in January:

    1. Victoria’s Secret
    2. Amazon
    3. Domino’s
    4. Kohl’s
    5. JCPenney
    6. Macy’s
    7. Papa John’s
    8. Bath & Body Works
    9. Best Buy
    10. Barnes & Noble

    Top 10 most searched brands in printable coupons in January:

    1. Fantastic Sams
    2. Dave and Buster’s
    3. Kentucky Fried Chicken
    4. IHOP
    5. Mellow Mushroom
    6. Stanley Steemer
    7. Moe’s Southwest Grill
    8. Sport Clips
    9. Cost Cutters
    10. Dick’s Sporting Goods

    Top 10 most searched categories in printable coupons in January:

    1. Food
    2. Apparel
    3. Restaurant
    4. Clothing
    5. Oil + Change
    6. Car + Wash
    7. Hair + Salon
    8. Sit-down + Restaurant
    9. Haircut
    10. Dining

    Top 10 states using online coupons in January:

    1. New York
    2. Massachusetts
    3. New Jersey
    4. Connecticut
    5. Virginia
    6. Maryland
    7. Rhode Island
    8. Illinois
    9. New Hampshire
    10. Missouri

    Top 10 states using printable coupons in January:

    1. New Jersey
    2. Minnesota
    3. New York
    4. Illinois
    5. Pennsylvania
    6. Connecticut
    7. Georgia
    8. Delaware
    9. Arizona
    10. Florida

    Via BusinessWire

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