Printed coupons are from New Jersey, online coupons are from New York

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RetailMeNot.com, “a top consumer destination for coupons, discounts and promotional codes for merchandise, groceries, travel and services”, shared some interesting statistics about consumer coupon use for the first month of 2010. New Jersey loves printing off coupons for use in brick-and-mortar stores, while New York prefers online coupon codes. Almost 15 million people visited RetailMeNot.com in January and saved over eight million dollars with online and printed coupons.

Free shipping from Kohl’s was the most popular online coupon in January, while a 20% off coupon for The Gap was the most printed coupon. The whole report is available online.

Top 10 most searched stores in online coupons in January:

1. Victoria’s Secret
2. Amazon
3. Domino’s
4. Kohl’s
5. JCPenney
6. Macy’s
7. Papa John’s
8. Bath & Body Works
9. Best Buy
10. Barnes & Noble

Top 10 most searched brands in printable coupons in January:

1. Fantastic Sams
2. Dave and Buster’s
3. Kentucky Fried Chicken
4. IHOP
5. Mellow Mushroom
6. Stanley Steemer
7. Moe’s Southwest Grill
8. Sport Clips
9. Cost Cutters
10. Dick’s Sporting Goods

Top 10 most searched categories in printable coupons in January:

1. Food
2. Apparel
3. Restaurant
4. Clothing
5. Oil + Change
6. Car + Wash
7. Hair + Salon
8. Sit-down + Restaurant
9. Haircut
10. Dining

Top 10 states using online coupons in January:

1. New York
2. Massachusetts
3. New Jersey
4. Connecticut
5. Virginia
6. Maryland
7. Rhode Island
8. Illinois
9. New Hampshire
10. Missouri

Top 10 states using printable coupons in January:

1. New Jersey
2. Minnesota
3. New York
4. Illinois
5. Pennsylvania
6. Connecticut
7. Georgia
8. Delaware
9. Arizona
10. Florida

Via BusinessWire

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