While Other Bikini Apps Are Banned, iTunes Promotes Sports Illustrated's Sexy Swimsuit App

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Monday, February 22nd, 2010

Apple is getting more prudish and pulling sexy apps from iTunes. One of the new rules is no more bikini apps, unless you happen to be Sports Illustrated (or FHM or Playboy). Sports Illustrated, for instance, just released its 2010 Swimsuit app on iTunes on February 9, before the ban really started. The SI Swimsuit app is filled with pictures of bikini-clad models.

If you fire up iTunes right now, you will see the SI Swimsuit app being promoted on the main App Store homepage. It is currently the No. 1 Sports app, the No. 13 free app, and the No. 35 Top Grossing app (you have to pay $1.99 to unlock all the free photos and videos). FHM’s $1.99 app is also filled with bikini and panty pics via its “Girl of the Week” and “Non-Stop Honeys” features. It also offers videos with titles such as “Young and Hardly Innocent” and “Lucy in Naughty Nighties.” The Playboy app is similarly salacious. Yet other non-name-brand bikini apps such as Bikini Blast are nowhere to be found on iTunes anymore.

So the rule seems to be: No sexy apps, unless you are magazine that can’t make money any other way. I can’t wait to see the SI Swimsuit app on the iPad. Maybe they will develop new touch gestures for the bigger screen.

Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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Product: App Store
Company Apple

The iTunes App Store allows iPhone users to download apps that take advantage of all the iPhone/iPod touch features. Users can either download the app through iTunes or directly from their cellphones.

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