When I saw the email talking about MOGMobile, I thought “yes, MOG is releasing a mobile app for their excellent new music service.”

But no. MOG still says a mobile app is coming sometime soon. But MOGMobile is this crazy car they’re having built to take to the SXSW conference in March.

From the guys creating it: “We are basically building out the van with foam which we will fiberglass over. Then we will give the bald bambino 24,000 beautiful blue hair plugs, add a psycko sound system and send her down south.”

That’s a conceptual drawing to the right. Below is the actual interior. I can’t wait to go for a spin in this thing. It just screams understated class.

Crunchbase

• MOG

Company: MOG

Website: mog.com

Launch Date: January 6, 2005

Funding: $24.9M

MOG Inc. is a next-generation music media company founded in June 2005 by David Hyman, former CEO for Gracenote. MOG has one simple goal: to perfect your music listening experience. MOG’s on-demand streaming music service provides multi-platform access to a deep library of over 14 million songs from over a million albums through its award-winning mobile apps on iPhone and Android, on the Web, desktop app for Mac and soon for Windows, streaming entertainment devices such as Roku, Sonos and...

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