TechCrunch State Of The Union, Belated Edition

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One thing we love around here at TechCrunch is data. And since we’re busy looking up our own traffic stats for 2009, we thought we might as well share those stats with everyone.

Total unique visitors across all TechCrunch sites in 2009, according to Google Analytics, were 69,482,978, up 55% from 2008′s 45 million unique visitors. Those vistors racked up 228,202,753 page views in 2009, up 90% from 2008′s 120 million page views.

TechCrunch is the largest site in our network, followed by CrunchGear, CrunchBase, MobileCrunch and TechCrunchIT, in that order.

Google search is the single biggest source of traffic, although it decreased from 37.3% in 2008 to 29.6% in 2009. Direct traffic is second, at 24% in 2009 (v. 25.3% in 2008). Then there’s a big drop to Digg (5.1% in 2009, 5.3% in 2008), Google sites (Reader, etc. (3.18% in 2009, 4.2% in 2008) and Twitter (2.9% in 2009, 1.2% in 2008). Feedburner, TechMeme, Facebook and Hacker News rounded out the list of top referrers in 2009.

By country: The U.S. is the most popular residence of TechCrunch readers, followed by the United Kingdom, Canada, Germany, India, Australia, France, Netherlands, Spain, Japan, Israel and Sweden, in that order.

Traffic so far in 2010 is way, way up on the TechCrunch sites (11.7 million unique visitors so far in 2009). We’ve heard anecdotally from others that traffic has surged in 2010 across most Internet sites. We’ll be digging into that trend shortly, too.

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