Mixpanel, the Y Combinator-funded startup that looks to give web services more powerful analytics tools than other popular solutions, has gotten the endorsement of two of the biggest names in the space: Slide and PayPal founder Max Levchin, and Bebo and BirthdayDay alarm founder Michael Birch. The two of them have invested a total of around half a million dollars into Mixpanel.
Levchin and Birch have both run companies that placed a heavy emphasis on virality, stat tracking and analytics, so this is a big vote of confidence for Mixpanel (in fact, Levchin is using Mixpanel to track some of Slide’s stats). Mixpanel’s tools are designed to help web services get a more in-depth view of how users are interacting with their applications. Recently the service launched a new feature called Tests, which allows developers to break users into A/B groups and then track all of their on-page actions (most A/B testing only lets you track a single variable, like the change in conversion rate).
The Mixpanel team is still comprised of its two founders, Tim Trefren and Suhail Doshi, but the company says that it’s ramping up on its hiring efforts.
Mixpanel is the most advanced analytics platform for mobile & web. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views. Mixpanel’s mission is to help the world learn from its data.
Max Levchin the founder and CEO of Slide, which creates and distributes popular Web applications on Facebook, as desktop widgets, and elsewhere. He is also the chairman of local review site Yelp. Prior to Slide he was the co-founder and CTO of PayPal, which was sold to eBay for $1.5 billion in 2002.
Michael Birch is the Co-founder of Bebo and Birthday Alarm. Birch was raised in North London, England, went to Imperial College, London in Central London (where he met Xochi, his wife), then worked in West London. After finally deciding that he had done London, Michael moved to San Francisco in 2002. Michael and Xochi Birch sold Bebo to AOL in March 2008 for USD 850 million. Their combined 70% stake yielded a profit of $595 million from the deal....