Mixpanel, the Y Combinator-funded startup that looks to give web services more powerful analytics tools than other popular solutions, has gotten the endorsement of two of the biggest names in the space: Slide and PayPal founder Max Levchin, and Bebo and BirthdayDay alarm founder Michael Birch. The two of them have invested a total of around half a million dollars into Mixpanel.
Levchin and Birch have both run companies that placed a heavy emphasis on virality, stat tracking and analytics, so this is a big vote of confidence for Mixpanel (in fact, Levchin is using Mixpanel to track some of Slide’s stats). Mixpanel’s tools are designed to help web services get a more in-depth view of how users are interacting with their applications. Recently the service launched a new feature called Tests, which allows developers to break users into A/B groups and then track all of their on-page actions (most A/B testing only lets you track a single variable, like the change in conversion rate).
The Mixpanel team is still comprised of its two founders, Tim Trefren and Suhail Doshi, but the company says that it’s ramping up on its hiring efforts.