Google is getting into the broadband business. The company plans to deploy its own “experimental” fiber-optic network to at least 50,000 homes, perhaps as many as 500,000. The fiber-optic network will deliver speeds of 1 gigabit-per-second, which is more than 20 times faster than residential fiber optic services offered today in the U.S. The company writes on its blog:
We’re planning to build and test ultra high-speed broadband networks in a small number of trial locations across the United States. We’ll deliver Internet speeds more than 100 times faster than what most Americans have access to today with 1 gigabit per second, fiber-to-the-home connections. We plan to offer service at a competitive price to at least 50,000 and potentially up to 500,000 people
The service will be competitive in price to today’s broadband services from cable and telephone companies, but it will be much faster. Verizon and Comcast must be thrilled. Google says it is doing this on an trial basis to promote new killer apps that will take advantage of the faster speeds, experiment with better ways to deploy fiber to the home, and create pressure for more open access to broadband in general. It sees its effort as complementary to the U.S. government’s national broadband deployment plans, which it also supports. Communities and municipalities who would like to be considered for Google’s service can apply here.
Google owns its own vast network of dark fiber around the globe to connect its data centers, speed up search, and lower its cost of streaming billions of videos a month on YouTube. With this project, Google is taking its first step in connecting that fiber backbone to consumer’s homes. It is not clear what Google services will come with a broadband subscription, but it is a safe bet that Google will be the default search and Gmail will be the default email. Maybe they can throw in Google Voice service and an Android phone that lets you talk over WiFi.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...