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Google To Unveil Broad New Social Product Tomorrow
by Michael Arrington on Feb 8, 2010

Google is planning to unveil a broad new social product on Tuesday that will integrate with at least two existing Google products. Some details emerged earlier today on the Wall Street Journal (“a new feature that makes it easier and faster for users of Gmail to view media and status updates”), but our understanding is that the product goes well beyond a Gmail integration.

As I wrote last night, there is still a lot of room for improvement in online social services. Status updates, photo and video sharing, review and location based content are not only decentralized today, but are becoming overwhelmed with spam and other noise.

The Google event begins at 10 am. Tune in to TechCrunch for live coverage.

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  • I am guessing Google has totally realized that Facebook is not going to make a deal with it.
    So all new inventions are going to focus on Facebook feature attack for a while.

    But you never know, like David Letterman, Leno and Oprah in the commercial last night.

  • Yahoo have already had a very good go at this, but incredibly, they haven’t publicised it at all! Shame cos it works very well.

    http://www.ymailblog.com/blog/2009/12/my-social-networks-app/

    • Well, Google already has apps like this that can be installed in Gmail. I use Facebook and Twitter from within Gmail already.

      I think the bigger news is that the feature is being directly integrated into the Gmail experience, and isn’t just an add-on app.

  • It is basically a Goog version of Twitter, no need for speculation

  • I wonder if it is going to have anything to do with “Buzz,” the label that is reserved for internal use in gmail
    http://blogoscoped.com/archive/2010-01-31-n18.html

  • I am assuming it’s PST, but can we get a time-zone?

  • Better Google profiles integrations with Gmail? An activity feed on profiles? We can hope…

  • Hope it has nothing to do with Google Wave

    • I hope it has everything to do with Wave.

      • Hope it has everything to do with Google-Wave.
        Google-Wave is awesome. I just love it.
        It will be amazingly great if WAVE is part of everything google does.

        Watch out friends! —- WAVE will soon take over the internet world.

        Google WAVE is total solution for managing all of our life: personal life and work life.

        Wave is Social-Collaboration = Social Networking (Facebook/linkedln) + Social Marketing (Twitter)

        Google Wave will be the story of this year and it will change forever how we live and work from this year on.

        Just wait for wave to be rolled out to the public and businesses…….there is a lot of great functionality that google wave team is going to introduce in next few weeks. When that happen, wave will be used and discussed more than anything known to us before.

        In few years time, wave will leave twitter/facebook etc far behind because wave is a total logical solution to do everything, not just bits and pieces of our life.

        Let’s see what happens.

        I am very excited about GOOGLE-WAVE!

  • mike, those new ad blocks are annoying.
    time to install FF ad block.

    • it’s in three or 4 different sections. atleast when it was to the one side i could ignore it. now i have to scroll through it and it mixes with the content on this page…but it’s in nice formats and it’s relatively small and not a smorgasboard like pervious site layout. anyways i might have to turn on adblock also cause i am kinda tired of seeing ads everywhere i go. fuuuuuuuuuu.

  • Thank you TechCrunch for always giving us live coverage of events. Look forward to hearing what Google is going to do next.

  • Everybody’s cloning everybody else.

    How about something useful that people actually want, such as making Gtalk integrate with yahoo Messenger and Live Messenger, so you can IM your friends on other networks?

    • you really want to be in touch with people who still use yahoo or live messenger?

    • Re: GTalk/Messenger integration. I think everyone outside of Microsoft and Yahoo agrees this would be great, and Google Talk already implements an open & interoperable protocol (XMPP). It’s now up to Yahoo & Microsoft to open up their systems & protocols before this can happen.

    • i think they’ll get to it. well hopefully cause i use multiple accounts and like chatting in all of them…except i got rid of my old ymail account (ha i still have icq. ugh). it took a while for yahoo to integrate with ms messenger and ms messenger vice versa.

  • I can’t wait to see what they’ll do next…hopefully more integration of current produccts with a focus on real time data.

  • I remember Gtalk starting with quite a lot of skepticism for being “embedded”. a couple of years later it is now claiming the TOP in my every day contact with friends or colleagues etc.

    So if they manage to introduce something less cluttered that all the rest out there, something similar to plain, embedded Gtalk and of course keep it spam free, I guess it will win a lot of those fed up with all the “group”, fan, apps etc!! :)

    Las

    • i liked the integration because it’s very useful for lazy people like me who don’t want to use their brain and open up a chat in another tap or window. it also allowes you to pop out and in. thanks goog! i don’t use gtalk as much as before but it’s seemless when i do. it’s simple. i can be in my email inbox while chatting and i can save my convo’s, etc…

  • Mike, i ‘m pretty sure (given the timeliness of your post yesterday) you know a lot more than that. SPIT IT OUT!

    • Michael Arrington - February 8th, 2010 at 1:40 pm UTC

      I’m not talking.

    • Mr Arrignton’s post the day before should have had a disclaimer on it as one reader nicely put it. Mike knew what was about to be announced but chos not to mention it to his readers. Others have added there two cents on this:

      “In hindsight, how about a ’sponsored by Google’ disclosure.”

      “Based on the recent Google announcement you sound like a pawn….. You may have integrity by not taking laptop bribes for stories but you seriously lack integrity.”

      “Arrington, you sell out. You knew Buzz was coming and came up with this “preamble” – very very dishonest. This is nothing more than a Press Release for Buzz without the disclaimers…..proof TC is a total sellout and they hide this fact by high-profile sacking of one journalist to “prove” how “clean” they are…..sad.”

  • I bet this is going to be GOOGLE WAVEEEEEEEEEE

  • What about Wave? Haven’t heard too much about it for a while.

  • SocialWok was positioning themselves as ‘the social layer for Google apps.’ I wonder if Google is acquiring them.

    • Thanks for keeping us in mind Bill. Socialwok is growing at a rate faster than we expected.

      I guess the demand for a social collaboration platform to tight together Google Apps was huge (Good thing we are powered by Google App Engine).

      We are working hard on and have some big things to release this year. Any news from Google of this type is great news for everyone :)

      • Bill,
        Google Apps is probably the best email & collaboration suite out there; 20mil users & 2 mil small medium businesses using Google Apps. The emergence of social feeds as a way to collaborate is why we did Socialwok – social layer for Google Apps. We will be one of the first developers to do integrate with Google’s feed social layer.

        We have been very impressed with the Google teams working on different aspects of Google’s products like AppEngine (btw is what Socialwok is built using), Google Apps. We believe this is the key platform to play in. Hence, we brought feed social sharing to Google Apps

        Ming
        CEO of Socialwok (http://socialwok.com)

  • Google should stop trying to do social. They don’t get social. They are an algorithmic company. They should stay with what they know.

  • I bet they will be unveiling the new gmail which is the ultimate social network.. knows your connections, your dialog, etc.
    especially in light of the fb titan project which is the converse.

  • So here are the facts:

    1. M. Arrington gets invited to Google HQ for a product preview.

    2. M. Arrington writes a blog on “Social” is broken and “just waiting for someone to fix it.”

    3. Google announces the “Social Gmail”

    Now do the math: 1+2+3

  • Its actually Social Search.. Yesterday I saw my friends link in the search results:

    http://www.google.com/s2/search/social#socialcircle

    This is the network of connections Google uses to identify relevant social search results. It is based on a combination of the following:

    * Direct connections from your Google chat buddies and contacts (12)
    * Direct connections from links listed on your Google profile (0) such as Twitter and FriendFeed
    * Secondary connections (17) that are publicly associated with your direct connections

    In addition to web pages from your social circle, posts from your Google Reader subscriptions may also appear in your social search results.

    This is a recent snapshot of your social circle. Changes you make to your connections will be reflected in the next snapshot. Learn more »

    http://www.google.com/s2/search/social#socialcontent

    • it came up on my google search two days ago and i was like i don’t believe this crap, and then i read the post arrington put up, and now i’m here and i see your post and it’s all starting to make some kind of stupid sense. ugh.

  • Let’s see:
    You mostly run over a Googly.
    You make a post which hints something is coming.
    After somebody else who hasn’t been briefed before brakes the news(?), you more or less confirms.

    Should we continue to guess. Nah, it’s just Google, data hints at aggregation with some API’s thrown in. Big deal.

  • Oooh I’m hoping they want to buy my domain name oogleface.com and turn it into a Facebook killer. I’d sell it to them for a mere $50K.

  • Nexus One: google playing catch-up
    Social Feature: google playing catch-up

    We need Google to start innovating again.

    • Hope it has everything to do with Google-Wave.
      Google-Wave is awesome. I just love it.
      It will be amazingly great if WAVE is part of everything google does.

      Watch out friends! —- WAVE will soon take over the internet world.

      Google WAVE is total solution for managing all of our life: personal life and work life.

      Wave is Social-Collaboration = Social Networking (Facebook/linkedln) + Social Marketing (Twitter)

      Google Wave will be the story of this year and it will change forever how we live and work from this year on.

      Just wait for wave to be rolled out to the public and businesses…….there is a lot of great functionality that google wave team is going to introduce in next few weeks. When that happen, wave will be used and discussed more than anything known to us before.

      In few years time, wave will leave twitter/facebook etc far behind because wave is a total logical solution to do everything, not just bits and pieces of our life.

      Let’s see what happens.

      I am very excited about GOOGLE-WAVE!

      Sooner we adopt it, better for us to simplify our life and save time.

    • It’s like watching Microsoft trying to figure out the internet.

  • Wasn’t Google going to rule the Social Networking World a couple of years ago with the launch of OpenSocial. Whatever happened to that ‘Facebook killer’.

    Google Money was gonna kill PayPal.
    GoogleBase was gonna kill eBay.
    Google Lively was gonna kill Second Life.

    Apart from Google Maps & GMail, every other new Google Product always sucks.
    Google Wave looks interesting, if it can sort out what it wants to be.
    Google Wave is a bit like the new iPad, looking to be something for people that are unsure if they really need it.
    Is Google Wave a new email, messenger or Wiki product?

    Whatever new Social Product Google launches tomorrow will of course be watched with great interest. But whether or not it has the cool factor to bite into the Facebook and Twitter audiences remains to be seen.

    • Google Wave is an all-in-one solution for our daily lives, both personal and work lives. It will simplify our lives and save us time.

      Internet will be fun again if wave is widely used.

      Of course, wave needs to get better and better and google wave team is hard at work making it better all the time.

  • This sounds like Google is just answering Facebook’s Project Titan (email) stuff. Email and social networks have been on a collision course for awhile. It’s hard to say who is better equipped to be the better combo feature: the current email provider (Google) or the current social networker (facebook). I think I’d rather be in Facebook’s place. 400 million users is really powerful.

  • To me this seems a response to Facebook’s new advancements with their e-mail protocol, which I think will definitely dig into a slice of the online messaging pie. I’m exited for this!

  • My bet is that they are going to add some sort of Twitter to Gmail

    Gmail is one of their best products, they should keep using it as a base for further improvement. Instead of weird experiments such as Wave (which is an amazing piece of technology, but probably way too many years before its time )

  • Hey Mike, Is this the meeting you were going to attend when Giananmen Square happened?

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