Marketing software company Unica has made its second acquisition of 2010. The Nasdaq-listed company is buying up UK-based MakeMeTop, a UK-based search bid management technology. The terms of the deal were not disclosed. Earlier this year, Unica acquired Pivotal Veracity an email marketing startup, for $17.8 million.
MakeMeTop’s technology will be branded as Unica Search OnDemand. MakeMeTop will help Unica to allow online marketers to automate and optimize their keyword buys across search engines including Ask, Baidu, Google, LookSmart, Microsoft’s Bing, Miva, Yahoo, and Yandex, while also manage their bidding and reporting across multiple currencies and languages.
Unica’s enterprise marketing management software companies to manage web marketing efforts, including web and customer analytics, search marketing, email marketing, and website marketing/personalization. With the acquisition of MakeMeTop and email marketing provider Pivotal Technologies, Unica is trying to build a on-stop-shop marketing offering that automates most of the tasks for for optimizing web, email, search ad, display ad, and offline channels.
Unica Corporation provides enterprise marketing management software to financial services, insurance, retail, telecommunications, and travel and hospitality industries worldwide. The company’s software consists of seven modules: Campaign, Marketing Operations, Detect, Leads, NetInsight, CustomerInsight, and PredictiveInsight. The Campaign module allows marketing organizations to create, test, and execute customer interaction strategies across outbound and inbound touch points. The Marketing Operations module provides marketing operations and resource management capabilities that help marketers define, co-ordinate, monitor, control, and measure marketing program activities. The...