It’s not the first Hello Kitty TV out there, but this new Toshiba TV is perhaps the one with the most discreet design. Announced [JP] today, the Hello Kitty 19A800KT is a 19-inch LCD TV that sports the cartoon cat on both the device itself and the remote controller. But that’s not all.

In addition, a Hello Kitty will pop up on the screen every time you mute the TV or change channels (see picture below). Technically, we have an HD TV (1,366×768 resolution) from Toshiba’s REGZA line with 1,000:1 contrast ratio, 2x3W speakers and 2 HDMI ports.

The Hello Kitty TV will go on sale in Japan on February 5 for $700. Needless to say, the device is Japan-only at this point.