Apisphere, a startup that delivers location-aware technologies to mobile applications, has raised $4.6 million in funding according to an SEC filing. Apisphere creates mobile applications that use location-aware technologies to provide customized information to users.
For example, the startup created Apisphere for Outlook, a location aware plug-in for Microsoft’s Outlook that lets users to send and receive automatic messages on their mobile devices or GPS-enabled laptops based on their Outlook calendar and location. So when a meeting is scheduled in Outlook, the plug-in will provide relevant location-based information around the event including mapping, real-time traffic updates and geo-triggered voice and text messages for reminders on the go.
Apisphere has also created a plug-in for Salesforce’s CRM that allows users to receive contextually relevant information to send sales reps the most relevant, location-based information for the sales leads. So a sales rep could get client-specific information on the go when meeting a particular client.
The Apisphere Geo-Enabled Mobility (GEM) platform enables organizations to mobilize business processes with continuous location capabilitiesâ€¦from field service applications, mobile inspection, and mobile sales and customer relationship management (CRM), to mobile ad networks. The Apisphere GEM platform allows enterprises to integrate, extend and leverage investments in their existing IT infrastructure as they develop and deploy a mobile strategy.