Google has just posted a set of core privacy principles to its official blog, in honor of tomorrow’s International Data Privacy Day. There’s nothing revelatory here, but it’s a bit reassuring all the same given just how much Google knows about most of us. If you’re interested in more of Google’s privacy stances, they’ve got an entire portal dedicated to them here.
- Use information to provide our users with valuable products and services.
- Develop products that reflect strong privacy standards and practices.
- Make the collection of personal information transparent.
- Give users meaningful choices to protect their privacy.
- Be a responsible steward of the information we hold.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....
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